It's a wild feeling when your content starts doing the selling for you—and not everyone is ready for it. In this episode, Emma explores the mindset shift required when your social media marketing begins to deliver results without your constant involvement. It's an exciting milestone, but it can also trigger fear and discomfort for founders used to being hands-on in every step of the sales process. Emma shares real-life examples of clients who struggled with this transition and what it really feels like behind the scenes to scale your business with ease. Are you ready to hand off the heavy lifting to your content? This episode is your gut check.

Listen in as Emma explains:

• How social media marketing can deliver leads and sales without founder involvement

• Why letting go of control is a necessary mindset shift for true growth

• The reason not every founder is ready to scale, even if they think they are

And so much more!

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