You've put so much into your content. Don't let your first two seconds be an afterthought. In this episode, Emma breaks down the underestimated power of a strong hook in video content. With audience attention spans shrinking and social feeds moving faster than ever, those first few seconds can determine whether your message lands, or gets lost in the scroll. Emma explains what makes a hook effective, why it's not about gimmicks, and how to use visual and auditory cues to increase engagement without compromising authenticity. You'll walk away with four practical hook formats you can test immediately, plus a new way to think about your content openers: not as throwaways, but as your most valuable real estate.

Listen in as Emma explains:

• The power of the first two seconds in social media videos

• What a good hook actually does

• Four creative hook formats that will work for you again and again

And so much more!

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