On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it.-----<a href="https://richcardonamedia.com/personal-branding/" rel="noopener noreferrer" target="_blank">Personal Branding | Rich Cardona Media</a>-----Connect with Rich:<a href="http://www.richcardonamedia.com/" rel="noopener noreferrer" target="_blank">Website</a><a href="https://www.linkedin.com/in/richcardona/" rel="noopener noreferrer" target="_blank">LinkedIn</a><a href="https://www.instagram.com/richcardona_/" rel="noopener noreferrer" target="_blank">Instagram</a><a href="https://www.facebook.com/richcardonamedia/" rel="noopener noreferrer" target="_blank">Facebook</a><a href="mailto:Info@richcardonamedia.com" rel="noopener noreferrer" target="_blank">Email</a>-----<a href="https://rocketstation.com/" rel="noopener noreferrer" target="_blank">Rocket Station</a><a href="mailto:brooks@rocketstation.com" rel="noopener noreferrer" target="_blank">brooks@rocketstation.com</a>

On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook Email ----- Rocket Station brooks@rocketstation.com

On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it.-----<a href="https://richcardonamedia.com/personal-branding/" rel="noopener noreferrer">Personal Branding | Rich Cardona Media</a>-----Connect with Rich:<a href="http://www.richcardonamedia.com/" rel="noopener noreferrer">Website</a><a href="https://www.linkedin.com/in/richcardona/" rel="noopener noreferrer">LinkedIn</a><a href="https://www.instagram.com/richcardona_/" rel="noopener noreferrer">Instagram</a><a href="https://www.facebook.com/richcardonamedia/" rel="noopener noreferrer">Facebook</a><a href="mailto:Info@richcardonamedia.com" rel="noopener noreferrer">Email</a>-----<a href="https://rocketstation.com/" rel="noopener noreferrer">Rocket Station</a><a href="mailto:brooks@rocketstation.com" rel="noopener noreferrer">brooks@rocketstation.com</a>

187. The Sunk Cost Fallacy

Starting and growing a business is harder than it was to serve in the United States Marines.

Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. 

If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. 

We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. 

Guests: 
Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Dorie Clark, Jocko Willink, Andy Frisella, and more...

Business

Entrepreneurship

Education

Self-Improvement

How To

Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Guests: Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Dorie Clark, Jocko Willink, Andy Frisella, and more...

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187. The Sunk Cost Fallacy

187. The Sunk Cost Fallacy