Dr. Julie Chung, Co-Founder of T3 helped create the premium hair-tools category, transforming $30 drugstore hair dryers into design-driven beauty essentials. T3 became the first electric tool ever sold at Sephora and remains one of its longest-standing brands — all without outside funding. We get into category creation, product development, competition, and how Julie built a multi-million-dollar brand while practicing medicine. Enjoy!

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