“I thought I can bring something new to that industry. And that's when I started my consulting company. And I started to fix businesses like that. And within 2 or 3 years, I became one of the top 5 in the country. So, take the bad things, learn from them, and understand that most of the time people will do roughly the same thing because that's how they got used to doing it. That's how the industry is."

Today's episode explores how a failed business venture provided Nir with the valuable experience needed to start his own consulting company, the power of selling an experience or emotion to drive business success beyond just the product, and the critical role unique storytelling techniques play in building a successful brand.

Connect with Nir: https://www.linkedin.com/in/nirzavaro/

Subscribe to Nir's Newsletter: https://storyletter.beehiiv.com/Recorded on 11/1/2024