Today's episode is a little bit like an open Q+A about webinars. My guest is Laverne McKinnon who helps ambitious, driven people who have hit a speedbump regain momentum so they can achieve their next big goal.

What I appreciate about today's conversation is that Laverne came in rethinking the idea of a webinar.

Most of us think of webinars as the sales mechanism we can use to enroll folks into our courses, membership programs or masterminds.

But Laverne wants to use a webinar as a lead magnet. She came into the session with a list of thoughtful questions and the two of us talk through each one of them in a strategic and creative way.

In this episode, you'll learn how to:

"The best use for a webinar is as a sales mechanism into a scaled offer. But there are so many other potential uses for your webinar or even for a signature talk." - Dallas Travers

Key Takeaways

Unlike traditional marketing strategies, they offer an immersive and interactive experience that can captivate your audience.

By focusing on your niche audience's specific needs, you can position your coaching services more appealingly, effectively increasing your client list and boosting sales in your programs.

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