Bo Kort, owner of Aquatic Pools and Landscape, joined The Contractor Grow Show to share his entrepreneurial journey and marketing wisdom. Starting in contracting 22 years ago with fiberglass pools, Bo scaled his business from $1.8M to $12M in annual revenue, making it the largest construction company in Bullhead City, Arizona.

Bo highlighted the role of team culture in his success, emphasizing loyalty, employee satisfaction, and providing goals beyond monetary rewards. He shared how his company navigated challenges like the 2008 financial crisis and the unprecedented surge in demand during COVID-19. Bo attributes the company’s growth to consistent efforts in customer service, transparency, and adapting to market conditions.

A believer in discipline and accountability, Bo draws motivation from creating value for his team and clients. His “touch the line” philosophy—doing the right thing even when no one is watching—has shaped the culture of excellence at Aquatic Pools. From creating stunning backyard experiences to providing impeccable customer service, Bo’s company has set the gold standard in contractor marketing and operations.