In this episode of The Contractor Grow Show, host Mark sits down with Faustino “Tino” Rocha of DFW Patio Experts in Dallas-Fort Worth. Tino shares his journey from solo builder to running a respected patio contracting business, offering insights into how specialization, communication, and adaptability have shaped his company’s reputation and resilience.
• Tino’s path from hands-on builder to specialized contractor: Tino started DFW Patio Experts six years ago, initially handling every aspect of patio construction himself—from moving posts to painting and roofing. Over time, he evolved the business into a general contracting model focused exclusively on outdoor living, leveraging subcrews for specialized tasks to ensure quality and efficiency.
• Narrowing the focus for better results: After starting with just patio framing, Tino gradually expanded services to include foundations, electrical work, outdoor kitchens, heaters, fans, lighting, and motorized screens. He found that specializing in outdoor living projects, rather than offering a broad range of services, allowed for better quality control, fewer mistakes, and stronger client relationships.
• The value of process and expertise: By focusing on core competencies and hiring crews that specialize in specific trades, Tino reduced costly errors and client dissatisfaction. This approach also enabled a robust warranty and repair process, further building client trust.
• Communication as a cornerstone of client satisfaction: Tino emphasizes daily communication with clients, setting clear expectations about noise, schedules, and project disruptions. He adapts to client needs—like rescheduling for family emergencies—and always seeks feedback to improve the experience.
• Leveraging unique attributes: As a veteran-owned and bilingual business, DFW Patio Experts connects with diverse clients and subcontractors, offering discounts to fellow veterans and facilitating smoother project management.
• Adapting to market shifts: Tino notes that the outdoor living boom during the pandemic—driven by low interest rates and remote work—has slowed as economic conditions change. In response, he’s shifting from a referral-driven model to investing in SEO and digital marketing, focusing on quality over quantity to stand out as the market stabilizes.
• Reputation and future growth: With a five-star rating and a stable project pipeline, Tino prioritizes maintaining quality and client happiness over rapid expansion. He’s preparing for future growth by optimizing marketing and staying adaptable to economic trends.
• How to connect with DFW Patio Experts: Homeowners in Dallas-Fort Worth seeking high-quality outdoor living projects can reach out via DFWPatioExperts.com or call directly to speak with Tino, who manages every project personally from start to finish.
“We really have to focus on what products we’re installing, and how we’re going to keep our clients as happy as possible throughout the whole process.” — Tino Rocha
Don’t miss this episode if you want to hear how a hands-on approach, clear communication, and a commitment to specialization have helped DFW Patio Experts earn trust and thrive in a changing market—from the outdoor living boom to today’s more competitive landscape.