This Episode, #19,  is a very exciting first for the Podcast: our first interview!

David Aggiss was one of the first to join our Facebook community and has been a very active member, including taking the initiative to reach out to me and meet up in person at a conference.

David took some great training, and has been very committed to working his business. As you would hope, that has resulted in some very quick successes. Here, David shares his journey, what worked, what challenges he has had to overcome.

** REVIEWS CONTEST!**

The first 25 people to review the show on iTunes will be entered into a draw. The winner will receive a £50 Amazon Voucher from Amazing FBA!

Head over to iTunes now and leave your review! If you haven’t  already, you can also subscribe through iTunes to get all the info you need to start your own successful Amazon business!

CONTEST EXTENDED to the end of November or 1st 25 reviews, whichever comes first !

SHOW NOTES FOR EPISODE #19 David Aggiss Interview

* David’s Background: got into property as an investor then moved into mortgage broking.

* Was drawn to Amazon FBA private labelling model because it offered Passive Income.

* Passive Income is important to him as a way to get to spend time with his young family and to escape office culture.

* Also it can be as hands-on or hands-off as you like (Amazon handles sales and can do customer service – you can outsource a lot as well)

* David started with Amazon training in April this year and his first product went live in September.

GIVEAWAYS and REVIEWS

* He allocated 200 units to dollar giveaways, targeting 100 reviews (because of the psychology of triple digits of reviews, and because biggest direct competitor has 200+ reviews)

* Aim was to give away 10 units a day for two weeks

* Put in three batches of 50 codes to AMZTracker

* Turned on PPC Amazon Ads after about 20-30 reviews

* He actually gave away just 150 units, for about 100-110 reviews (so about 66% converted to reviews) as he was running out of stock and had hit his target no. of reviews.

* David was able to be selective as his product was popular, so he tried to select reviewers who had reviewed similar products, had given a few video reviews and gave decent length reviews [i.e., not just one short sentence!]

SALES

* Sales got quickly to 10 a day, then went up to 15, then 20, then up to 25 sales/day

* Sales: Month 1: including $1 giveaways, $5000

* Month 2: $6000 but that includes running out of stock!

* PRODUCT SELECTION:

* Don’t overanalyse

* Avoided oversize items because of upfront costs and cost of Amazon fulfilment

* Went for something that could be bought for about $2 a unit

* Did due diligence and made sure the numbers stack up

* Not too competitive

* Happy to go for 10 sales/day

SOURCING AND FIRST ORDER

* Manufacturer’s MOQ was 1000  to have his logo on product plus customised packaging

* David negotiated down to 700 units only with custom packaging (no logo on product)

* But then after firming up the order, he said to supplier he was going to be ordering more, so negotiated including logo on product on the 700 unit order

CAPITAL and CASHFLOW

* David has only used his capital for stock ordering. Other costs e.g. Amazon Ads etc. are on the Credit Card for cashflow reasons.

* He needed about £2000-3000 upfront to order inventory and launch the product

AMAZON ADS

* David turned these on after about 2 weeks and about 20-30 reviews

* He ran a manual and auto campaign alongside each other at the start