44.5% of getting traffic to your website is about website content and user behavior—is your site up to snuff? On this podcast, we are tackling nine website must haves. These are the things that you need on your site to leave a lasting impression and to get visitors to stick around and consider doing business with you. Turn up the volume and let’s make your website visitors happy! 

Transcription 

Hello, and welcome to marketing with purpose. I'm Monica Pitts and today we are talking about websites again because I love websites, and we're going to tackle website must haves. These are the things that you need on your site to leave a lasting impression and to get visitors to stick around and consider doing business with you.

 

Unknown Speaker  0:30  

If you're a natural born marketer, you're one lucky son of a gun. If you're like most people, marketing, especially online marketing is about as appealing as standing in a police lineup. The mayecreate team of creatives has transformed websites and digital marketing from craptastic to fantastic since 2005. Our podcast, marketing with purpose makes sense of marketing so you can make purposeful decisions instead of carrying on with the same old crap you've been doing. And now your host, Monica Pitts, founder of mayecreate with another episode on how to make your marketing not suck.

 

Monica Pitts  1:08  

Now having the right stuff on your site and getting people to stick around benefits you in more ways than one. In a previous podcast, we

 

talked about how Google ranks sites number one, and we discussed that 44.5% of the SEO pie is actually derived from website content and behavior. So what are our responsibilities as marketers and as business owners to build that section of the pie? I mean, parts of it are achieved by SEO experts, but we're not talking about those parts today. We're going to talk about what you should have on your site to make your visitors happy and want to buy from you because that comes from you. Not some SEO expert. Before I dig in, I know we'll be talking about some intangible stuff today. And if you're a visual person, there are slides, video, and a nicely formatted blog post covering this topic at mayecreate.com. Now all of our episodes are transcribed and equipped with links to everything you'll need to like really digest the topic we're tackling today. So visit podcast.mayecreate.com to get all those extra nuggets of goodness. Okay, back to business. Website must haves. Now I get really excited about this stuff. So I'm going to try to keep it pretty basic. We can go in-depth on these things later on in other episodes. But for the sake of time, I'm going to cover these big picture. First thing, we need a mobile-friendly site. Second, real photos. Third, a snazzy homepage. Fourth, we need visual proof. Fifth, share testimonials. Sixth, explain your capabilities. Seventh you need contact information, eight an easy button. That's my favorite part, I swear. And then nine my second maybe favorite part also maybe it's my first favorite part, I don’t know is your voice. So let's dig in to all of those nine things. First and foremost, your website needs to be mobile-friendly. Google looks at mobile sites first before it ever looks at your desktop site. So it will prefer and reward a mobile-friendly website. It has to be mobile-friendly. I know that you can't see this, like as you're starting in the building process. But after your website is built, go through it on your mobile phone and really see how