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Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards.

Treasury Wine Estates is an Australian global winemaking and distribution business with headquarters in Melbourne. It was formerly the wine division of international brewing company Foster’s Group

Mark Johnson of Loyalty360 recently spoke with Beckman about the ideas behind the 19 Crimes’ winning campaign.

Read the feature here: https://loyalty360.org/content-gallery/featured-story/19-crimes-breaks-the-rules-to-win-loyalty-program