#19: In this episode of VDEOMKR, we sit down with Dani Dufresne, an Emmy Award-winning executive producer and founder of The Auxiliary Co., for a conversation about the evolution of production, creative operations, agency culture, and building standout work in today’s rapidly shifting media landscape.

From learning to edit on actual film strips to pioneering a fractional production model that helps agencies scale smarter, Dani shares lessons from more than 20 years in the industry. Together, Carly and Dani explore the realities of production, the misconceptions around “organic” content, why intentional planning still matters, and how lean creative teams are reshaping the agency world.

They also dive into motherhood, delegation, burnout, creative leadership, saying no, SXSW energy, and why the future of creativity belongs to people who deeply understand the craft.

What We Cover:

•  Dani’s journey from film school to executive production 
•  Why learning the fundamentals still matters in the age of AI 
•  The biggest misconceptions about production & creative operations 
•  The rise of fractional production teams 
•  How smaller agencies can scale smarter 
•  Why “organic content” still requires intentional planning 
•  Delegation, leadership, and building strong creative teams 
•  Motherhood, boundaries, and learning to say no 
•  The future of storytelling, community, and creative work 
•  Why young creatives should “learn it the hard way” first

If you’re a filmmaker, producer, creative entrepreneur, agency owner, or someone building a creative business — this episode is packed with practical insight, perspective shifts, and honest conversation.

To watch the show click HERE
To connect with Dani Dufresne click HERE
To connect with The Auxilary Co click HERE
To connect with Carly Gilleland click HERE
To follow The Good Vibe Media click HERE
To visit The Good Vibe Studios click HERE

Produced by The Good Vibe Media