The subscription model has become incredibly popular through companies like Netflix. Could a similar model be applied to veterinary medicine? This week, Shawn & Ivan chat with Dr. Rory Lubold of Paion Vet about the potential of subscription medicine. Learn more about Paion at paionvet.com. Visit us online at veterinaryinnovationpodcast.com. Follow us on Twitter @VetInnPodcast and Facebook @VeterinaryInnovationPodcast.