Can you truly succeed if you don’t understand what unconsciously drives you? Business coach and wellness industry pioneer Lars Lofstrand estimates that 99% of people are operating on autopilot, chasing goals that don’t actually fulfill them because they’ve never examined their true motivations. This isn’t your typical business podcast; it’s a masterclass in self-awareness, psychological profiling, and building character through navigating failures. 

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Get Lars Lofstrand’s book, “Sticky Money: Turning Ballsy Ideas into Business“ here: https://www.amazon.com/Sticky-Money-Turning-Ballsy-Business/dp/1677452447

Connect with Lars Lofstrand:

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Timestamps

00:00 Intro of Show

01:10 Lars Lofstrand’s Back Story

07:29 Importance of Experiencing Hardship in Life

12:09 Understanding Your “Why”

14:15 Implementing the Concept of Personal Development on Parenting 

16:01 Living Out the Journey of Success

20:51 Determining the Actual Truth

25:33 Wisdom vs. Knowledge

29:21 Business Model Types

35:51 Best Definition of Success

39:16 Being the Happiest through Minimalism

46:00 Tomorrow is Never Guaranteed

47:54 Lars’s Rolex Story

56:24 Creating CryCON (And What’s Next?)

1:05:12 Connect with Lars

Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv

Connect with David Guttman

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