In episode 19 of Micro Entrepreneur: the magic of thinking small, I always love talking with smart business women and Sam Fountain is one of those. She is the inventor of the Shewee, an amazing product that was born out of frustration and spotting an opportunity in the market.

This week's guest

Sam Fountain is an inventor, a mother and a very smart business woman. Starting from nothing, she has managed to carve out a market and dominate a niche with a very unusual product. If you've not hear of the Shewee before, it’s a small plastic device, like a funnel, which allows ladies to go for a very discreet wee, standing up or sitting down and without taking any of their clothes off. Effectively allowing us to wee standing up! It's great for women at festivals doing outdoorsy activities or even when you are stuck in a traffic jam... though according to Sam, it's best not to use it pointing up hill (top tip there ladies!).

What we covered in the show:

Karen's entrepreneurial journey including -

The importance of choosing your mentors and advisors wisely

Don't be afraid to give away equity if it is going to accelerate your business

What it was really like facing the Dragons in the Den

Why you shouldn't be worried about big companies stealing your ideas

Why you need to get your your ego out of the way to be successful

The importance of staying on top of your numbers and creating a business plan

How to sell your product on Amazon