Aesthetically Speaking

19. H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand

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 Welcome back to another episode of Aesthetically Speaking! In this episode, titled "H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand," we dive into the fascinating world of branding and its multifaceted nature. 

 Branding is not just about visual elements like colors and fonts, but also about psychology, strategy, and aligning perception with reality. Today, we'll be expanding on the key takeaways from the episode and exploring the art and science of creating an effective brand identity.

 

In this episode Rebecca & Abby share:
  • Branding creates meaning and increases real value.
  • The way our eyes perceive light, even single photons.
  • How each person has a different perception of images…hear the way we both have a different view on the same image
  • How perception varies based on cultural context.
  • The way brands evolve over time, including color associations.
  • How branding is aligning perception with reality.
  • The 3 ways I gain knowledge of a client’s brand perception: questionnaire, strategy session, Pinterest board.
  • Psychology-driven decisions lead to successful branding. 

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    Visit the show notes for this episode:
    • Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand
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      Resources Mentioned:
      • Informationisbeautiful.net
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        Connect with Rebecca:
        • Follow on Instagram @rebeccapetersonstudio
        • Website - rebeccapetersonstudio.com
        • Aesthetically Speaking IG - @aestheticallyspeakingpodcast
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          Aesthetically SpeakingBy Rebecca Peterson
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