In Part 1 of this two-part episode, Gary and Shekar get the opportunity to speak with Nir Pilo, one of retail loyalty's pioneering architects. He was the owner of a Retalix loyalty product that was awarded Gartner's "#1 Product in the Market." Nir gives a unique look into what the backend of retail systems look like and details the differences between tier 1, tier 2, and smaller independents when it comes to loyalty and promotion. Peppered throughout, Nir offers sage advice based on his years of experience in the industry, "Innovation is a game of numbers. The more you do, the more you fail, the more you learn from it and you become a better learner."