Analytics is a thing that many companies do, but often the impact of analytics isn't tied to what's driving the business forward. We recorded this episode so you can change that.

If you want to learn how to get better at analytics, check out episodes 10 & 17 for more tactical advice on how to become a great marketing analyst.

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com