Mint Measure

By Mint Measure

Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert!

Find us at MintMeasure.com... more

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FAQs about Mint Measure:

How many episodes does Mint Measure have?

The podcast currently has 42 episodes available.

Mint Measure episodes:

August 17, 202341. Media Planning for 2024
Scott shares 5 things to think about in preparation for 2024 planning:
Use zero-based planning

Do real research

Plan to test & learn

Get ready for a cookie-light world

Contextual > Behavioral

Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at ⁠demo.mintmeasure.com
...more
12min
August 03, 2023 40. Ad Fraud with Adam Heimlich
Scott sits down with Adam Heimlich, CEO of Chalice Custom Algorithms, to talk about some of the latest news in AdTech and and ad fraud.

...more
12min
July 13, 2023 39. Graduating from Tactical to Strategic Work
Lots of agencies get stuck doing tactical work that's commoditized and is highly replaceable. Scott shares how you can start to position your agency and career as a more strategic thinker and build long-term value.

Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at ⁠demo.mintmeasure.com
...more
28min
July 06, 2023 38. Accuracy in Attribution
We talk about how attribution should fit into the conversation around attribution and why perfect accuracy probably shouldn't be your goal.

Are you looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com
...more
17min
June 29, 2023 37. Youtube's Ad Fraud
Scott breaks down a new study showing Youtube's ad fraud and how the industry can solve for these issues.

Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com
...more
18min
June 16, 2023 36. iOS 17 and Google's EU Antitrust
We explain what's coming with Apple's announcement of iOS 17 blocking click tracking out of the mail and messages app as well as incognito browsing and discuss Google's Antitrust lawsuit in the EU and what that means for the US and 3rd party cookies.

Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com
...more
26min
June 08, 2023 35. Doing More With Less
It seems like every team is being asked to do more with less - a marketer's favorite task! We break down a framework and a few best practices on how to make this a reality.

Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com
...more
22min
May 25, 2023 34. How BMA attributes organic traffic, Evaluating your MMM, and developing Analytical Skills
In this episode, Scott answers questions about attributing organic content, our proprietary iCPA, evaluating MMMs, and developing an analytical mindset.

Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com
...more
25min
May 11, 2023 33. Cookies, AI, and Modeling with Sam Leung from the Aber Group
We interview Sam Leung, VP of Search & AdTech from the Aber Group, an independent agency that serves non-profit clients. We discuss all things adtech and get a few of Sam's controversial takes on hot topics.

Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com
...more
36min
May 09, 202332. [Live] AMA: Moving to Upper Funnel Tactics, Managing Unreasonable Clients, and more
In this AMA we covered questions about:
What are metrics vs KPI's

Getting started in data analytics and whether a master's degree is worth the money

Scaling to upper-funnel tactics

Measuring B2B advertising

Managing unreasonable clients

Influencer marketing frustrations
We also had Anthony Baum from Chief Media chime in on a few answers to offer his unique perspectives.

Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com
...more
27min

FAQs about Mint Measure:

How many episodes does Mint Measure have?

The podcast currently has 42 episodes available.