In this episode, Scott answers questions about attributing organic content, our proprietary iCPA, evaluating MMMs, and developing an analytical mindset.
 
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at <a href="https://www.mintmeasure.com/">⁠MintMeasure.com</a>

In this episode, Scott answers questions about attributing organic content, our proprietary iCPA, evaluating MMMs, and developing an analytical mindset. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

In this episode, Scott answers questions about attributing organic content, our proprietary iCPA, evaluating MMMs, and developing an analytical mindset.
 
Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at&nbsp;<a href="https://www.mintmeasure.com/" rel="noopener noreferrer">⁠MintMeasure.com</a>

34. How BMA attributes organic traffic, Evaluating your MMM, and developing Analytical Skills

Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert! 

Find us at MintMeasure.com

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Marketing

Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert! Find us at MintMeasure.com

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34. How BMA attributes organic traffic, Evaluating your MMM, and developing Analytical Skills

34. How BMA attributes organic traffic, Evaluating your MMM, and developing Analytical Skills