Scott shares 5 things to think about in preparation for 2024 planning:
<ul>
 <li>Use zero-based planning</li>
 <li>Do real research</li>
 <li>Plan to test & learn</li>
 <li>Get ready for a cookie-light world</li>
 <li>Contextual > Behavioral</li>
</ul>
 
Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at ⁠<a href="https://demo.mintmeasure.com/">demo.mintmeasure.com</a>

Scott shares 5 things to think about in preparation for 2024 planning: Use zero-based planning Do real research Plan to test & learn Get ready for a cookie-light world Contextual > Behavioral Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at ⁠demo.mintmeasure.com

Scott shares 5 things to think about in preparation for 2024 planning:
<ul>
 <li>Use zero-based planning</li>
 <li>Do real research</li>
 <li>Plan to test &amp; learn</li>
 <li>Get ready for a cookie-light world</li>
 <li>Contextual &gt; Behavioral</li>
</ul>
 
Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at&nbsp;⁠<a href="https://demo.mintmeasure.com/" rel="noopener noreferrer">demo.mintmeasure.com</a>

41. Media Planning for 2024

Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert! 

Find us at MintMeasure.com

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Marketing

Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert! Find us at MintMeasure.com

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41. Media Planning for 2024

41. Media Planning for 2024