We sit down to discuss the difference between direct measurement and statistical modeling when it comes to attribution and why this may be the most important factor you consider when it comes to getting attribution data. We then dive into why Bi-Modal Attribution is the best methodology for producing actionable insights that allow you to optimize media performance.

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

In this recording of our Mint Measure Live, Scott shared frameworks on how to approach analytics and how to move from data dumping into producing insights and action. We also cover different types of data sources (ad platforms, ad servers, MTA, BMA) and how to work within each.

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

We sit down with Chris Piper of Scribe Media to hear about how bad attribution data mislead his marketing efforts and what he did to get things back on track. Chris also shares some amazing tips and thinking around gathering customer insights that make this one of our favorite episodes yet. 

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Scott explains a 3-step process to continually optimize ad spend: cutting waste and then reallocating for scale and efficiency. We cover the benefits of Bi-Modal Attribution for making optimizations and tactics you can use to improve your return on ad spend. If you want to learn more about Bi-Modal Attribution, visit mintmeasure.com

In this episode, we talk about three different ways to measure and evaluate ad platforms. We start with a discussion of the most common metrics and how they're used. Then we move on to comparing platform reports and web analytics tools. Finally, we discuss some more advanced methods that you might want to try if your business has a lot of money to spend on new ads or if it's particularly important for you to get better results from your campaigns.

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

You've heard of third-party cookies, but what about first-party cookies?

First-party cookies are stored by the brand itself, and they can be used for from anything from improving targeting on ad platforms to generating rich audience segments. In this episode of Mint Measure, we recorded live and took listener questions as we discussed how brands can generate their own first-party cookies and use them to better understand their customers and improve their marketing.

Reach us at MintMeasure.com to get your brand started with First-Party Cookies!

Facebook and Google have changed the way your ads are shown on their platforms. You can no longer target specific users or businesses, and in some cases, you can't even reach your own audience. But there's a way to get back to what worked before—and it's easy!

In this podcast episode, we talk about how advertisers can return to pre-iOS14.5 for Facebook and Google. We'll share our insights on why this was such a problem in the first place, how it affected businesses on both platforms, and where we think things will go from here. 

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Scott leads this episode discussing how the death of 3rd party cookies and other privacy updates will impact media teams. We cover: what are 1st vs 3rd parties, the ultimate fate of Google Analytics, targeting in a world without third-party cookies, and how to start leveraging first-party data. 

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

We discuss everything attribution and what's coming next in the industry.

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Scott joined Kevin Dieny on the Close the Loop podcast, sponsored by CallSource. 

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com