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Facebook and Google have changed the way your ads are shown on their platforms. You can no longer target specific users or businesses, and in some cases, you can't even reach your own audience. But there's a way to get back to what worked before—and it's easy!
In this podcast episode, we talk about how advertisers can return to pre-iOS14.5 for Facebook and Google. We'll share our insights on why this was such a problem in the first place, how it affected businesses on both platforms, and where we think things will go from here.
Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com
Facebook and Google have changed the way your ads are shown on their platforms. You can no longer target specific users or businesses, and in some cases, you can't even reach your own audience. But there's a way to get back to what worked before—and it's easy!
In this podcast episode, we talk about how advertisers can return to pre-iOS14.5 for Facebook and Google. We'll share our insights on why this was such a problem in the first place, how it affected businesses on both platforms, and where we think things will go from here.
Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com