We talk about the history of advertising performance measurement and where we think the industry is headed as we enter the 3rd Wave of marketing analytics. 

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Welcome to this episode of the Mint Measure podcast! Scott and Brandon sat down to talk about a problem lots of marketers face - proving the effectiveness of brand advertising tactics. We share 4 specific strategies you can use to show clients and leadership that you're doing the right things. 

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com