We're back, recharged, and ready to take on 2023. In this episode we discuss if media buying and attribution are 'dead, new media metrics, and how attribution needs change as businesses grow. 

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

How will cookie deprecation affect my attribution and analytics? We break down new privacy laws in 5 states and how cookie deprecation will affect each type of attribution methodology.

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Analytics is a thing that many companies do, but often the impact of analytics isn't tied to what's driving the business forward. We recorded this episode so you can change that.

If you want to learn how to get better at analytics, check out episodes 10 & 17 for more tactical advice on how to become a great marketing analyst.

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

We cover 7 mistakes that marketers fall for far too often:

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

If you were to list out all the possible ways you could improve an ad's performance, there would be a large range of all the different things you could do. You would want to do some of those activities several times each week and others only a few times a year. In this episode, we talk about the different levels of optimization you can use to improve performance and why level 2 is the biggest opportunity that most marketers are missing out on.

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

In this Mint Measure Live we discuss how to get clients to see their marketing efforts differently. We talk about optimizing how you approach client communications and a simple framework you can use to guide productive discussions about how to persuade clients on change.

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Johnathan Dick, Group Director of Programmatic and Ad Operations at INNOCEAN Worldwide joins us to discuss what makes a great programmatic campaign, how to improve your programmatic media buys, and how to think about building your marketing career.

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Most of the work in adding new channel happens before you ever launch the new tactic. If you don't: set expectations and timelines, define success metrics, get the right technology in place, and decide what happens after the test, then what happens in the test won't actually matter that much because you haven't done the work up front to align with your client.

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

We discuss all the bad things that happen when advertisers don't do 2 things: invest in quality measurement and optimize frequently enough. Scott gives a new framework on how to think about optimizing campaigns starting by explaining why measurement matters and then diving into the power of frequent, small optimizations.

Key Insight: Performance Improvement = Data Quality x Optimization Frequency

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

Inspired by a recent blog post by Avinash Kaushik, we talk about how marketing and finance have traditionally thought about incrementality and how for 98% of brands, this makes absolutely no sense. 

Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com