Mint Measure

21. Is Media Buying Dead? + New Media Metrics


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We're back, recharged, and ready to take on 2023. In this episode we discuss if media buying and attribution are 'dead, new media metrics, and how attribution needs change as businesses grow. 


Looking for better insights on attribution and incrementality? Check our our Bi-Modal Attribution at MintMeasure.com

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Mint MeasureBy Mint Measure