You've heard of third-party cookies, but what about first-party cookies?

First-party cookies are stored by the brand itself, and they can be used for from anything from improving targeting on ad platforms to generating rich audience segments. In this episode of Mint Measure, we recorded live and took listener questions as we discussed how brands can generate their own first-party cookies and use them to better understand their customers and improve their marketing.

Reach us at MintMeasure.com to get your brand started with First-Party Cookies!