Mint Measure

32. [Live] AMA: Moving to Upper Funnel Tactics, Managing Unreasonable Clients, and more

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In this AMA we covered questions about:

  • What are metrics vs KPI's
  • Getting started in data analytics and whether a master's degree is worth the money
  • Scaling to upper-funnel tactics
  • Measuring B2B advertising
  • Managing unreasonable clients
  • Influencer marketing frustrations

    • We also had Anthony Baum from Chief Media chime in on a few answers to offer his unique perspectives.


    Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

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