<p>Sarah sat down with Will and Teddy to talk about how DTC brands can build confidence in testing TV, how to measure media mix without a tool, and more.</p>

Sarah sat down with Will and Teddy to talk about how DTC brands can build confidence in testing TV, how to measure media mix without a tool, and more.

#19 - Sarah Carusona, former Director of eCommerce, OluKai

Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated.

And that’s where Don’t V*LOOKUP comes in.

This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers.

Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/

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Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated. And that’s where Don’t V*LOOKUP comes in. This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers. Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/

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#19 - Sarah Carusona, former Director of eCommerce, OluKai

#19 - Sarah Carusona, former Director of eCommerce, OluKai