How to Sell Advice

19. Specialization, systemization, and productization


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Ever since I started specializing in a market vertical (coworking) I've been able to really start systemizing and productizing my work. It's had a massive impact, both for me and my clients.


Not only does it allow me to be more efficient, I also get to work with more clients and produce a consistent result for them time after time. 

Everything from how I package, sell, onboard, and run my client engagements is systemized using a combination of email templates, documents, a Basecamp project, and more. 


Learn more about how it all works and why you should consider specializing so you can do the same.

Yours,

—k

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How to Sell AdviceBy Kevin C. Whelan