With summer quickly approaching, we’re cooling off with our favorite bottled beverages and the latest category news! In this week’s episode, we highlight trends that brands are capitalizing on to win consumers in the packaged beverage category, as well as how unique positioning is vital for high performance within subcategories.

Hosted by:

Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon 

 

Get in touch: 

Greg Crow: https://www.linkedin.com/in/crowgreg/ 

Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/ 

Koupon: https://go.koupon.com/get-in-touch