Storytelling That Sticks for Business and Life

19. Storytelling for Engineers with Jennifer Herron


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Geeks, nerds and engineers spend much of their time sitting in front of a computer working on technical projects that most people around them need but don’t understand.

The challenge for many engineers is to communicate their ideas, products and processes to non-engineers. Learn how a self-described geeky nerd and her team learned how to use storytelling to close more sales and make technical training presentations more engaging.

Here’s a preview of what you’ll learn in this episode…

  • How to make complex ideas and processes simple and understandable with a story.
  • Why your brilliant PowerPoint slides and bullets are boring.
  • The danger of getting bogged down in explaining how something works rather that why it’s important.

Contact Doug Stevenson at: [email protected] or call 1-719-310-8586 for information on private coaching and consulting.

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Storytelling That Sticks for Business and LifeBy Doug Stevenson

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