This episode is about exactly what the title says, and the cut down audio version of a video done by my friend Sujan Patel. For reference, Sujan Patel is a serial entrepreneur who’s running 4 companies right now. He’s a marketer, author, writer, speaker. We’re working on videos about marketing tactics together, which you can check out on YouTube Page Sujan Patel. Now, I will shut up. Enjoy.