The Fire Show

In this episode of the podcast, host Moby welcomes guest Dr. Sonny to discuss the challenges of starting a fee-for-service dental practice and how to market and grow such a practice. They address the fear that many dentists have about potential patients asking if they accept insurance and how to handle that question effectively.

Dr. Sonny emphasizes the importance of clarifying the insurance situation when potential patients inquire. He explains that if a practice is not in-network with insurance companies, it means they are not listed in the publications sent by insurance companies to their subscribers. Therefore, if someone is calling the office, they likely found the practice through other means. Dr. Sonny suggests explaining to patients that while the practice does not have contracts or agreements with insurance companies, they do accept insurance as a form of payment for services rendered, but it may not cover the entire bill.

They also discuss the challenge of managing a fee-for-service practice alongside an insurance-based practice. Dr. Sonny highlights the ethical considerations and the importance of delivering the same quality of care to all patients, regardless of their payment method. He believes that committing to a specific model, whether fee-for-service or insurance-based, provides clarity and consistency for both the practice and the patients.

The conversation touches on the mindset required for transitioning to a fee-for-service model and the need for effective marketing strategies. Dr. Sonny emphasizes the importance of customer service and the role it plays in attracting and retaining patients. He encourages dentists to communicate the benefits of maintaining a healthy mouth, addressing problems such as bad breath, aesthetics, and overall well-being. Additionally, Dr. Sonny suggests that organized dentistry should play a role in educating the public about the importance of regular dental care.

Overall, the discussion revolves around the need for dentists to be intentional in their approach, choose a model that aligns with their values, deliver high-quality care, and effectively communicate the benefits of their services to potential patients.

White paper mentioned: https://docs.google.com/document/d/16UYpsf2QFh0EY_3PjUf2l2z1LvxmC0yrI5lv8w4bzgU/edit

Dental Growth Calculator: https://docs.google.com/spreadsheets/d/1H-xgY90MsCJnPZFOARsqrFEZvW1Eckasbblgg4d2rFE/edit#gid=782589355 

Welcome to another episode of the Dental ROI Show, where we delve into the essential elements that drive dental practice growth. Today's discussion revolves around the core factors that significantly impact revenue expansion in the dental industry.

One of the primary focuses of this episode is the notion that achieving growth goes beyond setting ambitious goals. Instead, it requires a thorough understanding of the inputs that contribute to tangible outcomes. Our exploration centers on a white paper titled "Increasing Your Revenue by 134% with a Strategic 20% Improvement," which provides valuable insights into this approach.

The episode emphasizes the importance of improving new patient volume by 20% while simultaneously reducing patient churn by 20%. By implementing these strategic changes, dental practices can experience substantial growth in their lifetime revenue. Meticulously analyzing industry data and trends, we examine the potential impact on your practice's financials.

Within the dental landscape, challenges are abundant, including increasing costs and mounting student debt for new practitioners. Despite these hurdles, our episode illuminates how a calculated approach to growth can yield remarkable results. By focusing on acquiring new patients and fostering patient retention, practices can realize exponential revenue growth.

To illustrate the significance of these inputs, we explore average patient acquisition and loss figures. Typically, a dental practice gains around 27 new patients per month but experiences an average loss of 20 patients within the same period. By closely examining these numbers, we can uncover the potential for net new patient growth and the subsequent increase in lifetime revenue.

Our aim is to provide you with practical tools and insights that empower your practice to thrive in the ever-competitive dental landscape. To further support this mission, we invite you to visit dentalroi.com, where you can access our dental growth calculator and gain a deeper understanding of the numbers specific to your practice.

Remember, by focusing on the inputs that drive growth, rather than solely fixating on lofty output goals, you can unlock the true potential of your dental practice and secure substantial revenue increases. So join us as we explore the strategies that pave the way to success in the dental industry.

In this episode, Dr. Siddra Iqbal discusses her journey of starting her own dental practice with a partner. She mentions that the idea of starting her own practice has always been there, but she took her time to find the right partner who shares similar values and work-life balance goals. Having a partner in business is important to her because it provides emotional support and someone who understands the challenges and decisions involved.

When it comes to planning the practice, Dr. Iqbal mentions that she took a course called the Breakaway Seminar, which provides a helpful outline and guidance on setting up a dental practice efficiently. They are focusing on their own vision, which is aesthetic dentistry and providing a welcoming and comfortable environment for patients. They believe in offering personalized care and building strong relationships with their patients. Dr. Iqbal feels excited and motivated about the journey ahead and is confident that their partnership will lead to a successful dental practice.

Dr. Siddra Iqbal: https://topdentistsofamerica.com/project/dr-siddra-iqbal/

Website: https://dentalroisystems.com/

In this episode of the podcast, host Moby welcomes Dr. Brian Jackson, a dentist with a fascinating journey in the field of dentistry. Dr. Jackson shares how his inspiration to become a dentist stemmed from his uncle, who graduated from dental school and immediately ordered a Porsche, leaving a lasting impression on young Dr. Jackson. As he delves into his story, he discusses his transition from working as an associate dentist to venturing into private practice.

Dr. Jackson narrates his experience of being part of a Dental Service Organization (DSO), which involved significant capital investment and expansion. However, he eventually realized that his true passion lay in helping people through dentistry, leading him to make the decision to walk away from the DSO and pursue his own practice.

The conversation explores Dr. Jackson's journey of transforming the practice he purchased from three operators to a thriving establishment with over a million dollars in revenue. He shares the challenges and accomplishments he encountered along the way, emphasizing his pride in providing dental care and assisting his patients.

Additionally, Dr. Jackson offers valuable advice for aspiring young dentists entering the private practice realm today. With his wealth of experience, he provides insights into building a successful dental practice and highlights the importance of finding joy and fulfillment in helping others.

Tune in to this episode to gain valuable insights from Dr. Brian Jackson's inspiring story and learn from his expertise as a dentist dedicated to making a positive impact in his patients' lives.

More about Dr. Jackson: https://topdentistsofamerica.com/project/dr-brian-jackson/

Website: https://dentalroisystems.com/

In this episode, we delve into the world of search engine optimization (SEO) and its relevance for dental practices today. While SEO has traditionally been a valuable strategy for growing businesses, we explore why its effectiveness has diminished and why alternative patient acquisition channels should be prioritized instead.

We begin by highlighting the historical significance of SEO in the dental industry, explaining how it helped practices rank higher on search engines and attract patients in the past. However, there are two key reasons why SEO is less effective now. Firstly, there is increased competition, with more dental practices investing in SEO, including group practices and those backed by venture capital. Secondly, search engine results have evolved, with paid Google ads dominating the top positions.

The top search results for dental practices are often occupied by Google Ads and Google My Business profiles on Google Maps. This prompts the question of the return on investment (ROI) for traditional website SEO efforts, as they may only lead to appearing further down the page. Allocating resources towards Google Ads or optimizing Google My Business SEO could yield better ROI, as they have a more prominent presence in search results.

While SEO still plays a role in dental growth, it should not be the primary driver. Instead, developing patient acquisition channels that can be tracked and measured for ROI is advised. Examples include targeted ads, offer marketing, and list activation, which allow dental practices to assess the effectiveness of their investments and make data-driven decisions.

Ultimately, relying solely on SEO for business growth is cautioned against, as it is primarily an optimization strategy rather than a growth strategy. Dental practices should prioritize measurable and trackable patient acquisition channels that offer higher ROI potential. By aligning marketing efforts with tangible results, practices can make informed decisions and achieve sustainable growth in today's competitive landscape.

Website: https://dentalroisystems.com/

Join host Moby in this inspiring podcast episode as he welcomes Dr. Najwa Jaber, a passionate dentist who shares her journey of making a difference in people's lives.

Driven by her love for medicine and caring for others, she pursued dentistry as a means to fulfill her purpose. Dr. Jaber discusses the unique perspective of an immigrant, highlighting the freedom and opportunities that the United States offers.

Despite facing challenges such as obtaining a green card and balancing motherhood with dental school, Dr. Jaber's determination and fearlessness led her to open her own private practice. She emphasizes that success is not solely measured by financial achievements but by running a life with integrity, love, and the ability to make a positive impact.

Dr. Jaber's story serves as a reminder to embrace opportunities and persevere through difficult times, as she did during the economic crisis. Her dedication to her staff and patients allowed her practice to weather the storm and eventually thrive.

Tune in to gain valuable insights and be inspired by Dr. Najwa Jaber's remarkable journey in dentistry and life.

More about Dr. Najwa: https://topdentistsofamerica.com/project/dr-najwa-jaber/

Website: http://dentalroisystems.com/ 

"The Fire Show" has come to an official end after 6 years.

But where one thing ends, another begins.

Say hello to "The Dental ROI Show".

Running a private Dental practice isn't easy, and the mission of this podcast is to what it takes to grow as a business owner in the Dental space through strategy, marketing, and more.

Why I'm rebranding:

I am Moby, the founder of Dental ROI Systems, and I am thrilled to welcome you to the Dental ROI Show. It's a new chapter for me as I rebrand from The Fire Show to a podcast that dives deep into the world of dentistry and helps dentists maximize their return on investment.

My journey began when I found myself unable to start a business due to legal restrictions while on a work visa. Determined to pursue my entrepreneurial dreams, I turned to podcasting as a way to connect with like-minded individuals and explore the world of business and entrepreneurship. That's when The Fire Show was born.

Initially focused on the startup scene, The Fire Show gained traction as I interviewed influential figures such as tech entrepreneurs, venture capitalists, and industry experts. But over time, I started to feel a shift in my interests and priorities.

Obtaining my green card marked a pivotal moment in my life. With newfound freedom, I wasted no time and immediately set out to start my own business. The journey wasn't easy, but it was invigorating. I realized that my passion lay in working with individuals who were building businesses for the long term, driven by their vision and passion rather than quick profits.

While navigating this path, life threw me a curveball. I fell ill with dengue fever, which forced me to take a step back and reevaluate my direction. During this hiatus, I had a moment of clarity. I wanted to work with small medical practices, particularly dentists, as they embodied the perfect combination of artistry, business ownership, and a genuine desire to help others.

The dental world captivated me. I connected with dentists who shared their incredible stories of triumph and struggle, their dedication to their craft, and their entrepreneurial spirit. I realized that I could make a meaningful impact by assisting dentists in their marketing endeavors, helping them attract patients and grow their practices.

This revelation led me to rebrand my podcast and company to align with my newfound mission. The Dental ROI Show emerged as a platform to showcase the stories of dentists, delve into their challenges and triumphs, and provide practical insights to help them achieve a positive return on investment.

I am excited about this transition and the opportunity to serve the dental community. Each day, I immerse myself in conversations with dentists, gaining valuable insights and discovering innovative strategies to help them thrive. From pain management physicians to dermatologists and neurologists, the dental field is full of passionate individuals who are driven to make a difference.

My goal is to be a resource for dentists, offering them guidance, tools, and a supportive community. I have witnessed the struggles they face, from mounting student loans to decreasing incomes and the dominance of corporate dental practices. I want to empower dentists to overcome these challenges, attract more patients, and build successful businesses that align with their values.

So, whether you are a dentist seeking inspiration, a dental professional looking for practical tips, or simply curious about the world of dentistry, I invite you to join me on this exciting journey. Together, let's explore the stories, strategies, and successes of dentists as we unlock the potential for growth and fulfillment in the dental industry. Welcome to the Dental ROI Show!

Enjoy.

Website: https://dentalroisystems.com/

It is not easy to jump industries, especially when you're going into something as complicated and huge as healthcare.

That's what today's guest, Imran Khan, operator behind Axiom Health Care, did and is now running a thriving medical business.

Imran started his career off in Accenture as a business consultant, and jumped in to lead Axiom operations in 2006. In this episode, we learn more about that journey, the challenges uniquely faced by an at-home health agency, and what it was like running a medical business during COVID. 

Enjoy.

In this episode, I'm talking to John Arrow, who just sold his digital development company, Mutual Mobile. We discuss what goes on when a company is sold, the advent of AI in 2023, and what the future might look like for humanity with AI.