The circular economy is the key to sustainability in the fashion industry. Courtney Holm is spearheading this with her circular fashion brand A.BCH. After many successful fashion ranges, Courtney pivoted to starting A.BCH where every garment could be produced for a circular life. In our conversation we delved into what the circular economy actually is and why it’s the future of the fashion industry. We also covered the current practises and pilot program A.BCH is utilising to ensure circularity and sustainability throughout the whole production process. A.BCH is setting an industry standard for sustainable fashion and it’s Coutney’s vision for a more sustainable fashion industry that is allowing for A.BCH to be such a successful brand. If you want to learn more about the circular economy in fashion and how you can shop with circularity in mind then this episode is for you!