It's never too early to start thinking about how you're going to market your book.  You'll need some clarity around it both in your book proposal and when you explore the publishing process. In this episode Richelle shares the essential three distinct phases of marketing and promoting your book. It doesn't matter how big or small your platform is, something can be done in each of these three phases regardless of platform size.  This episode will help any author figure out their ideal marketing strategy.