It’s Fall in publishing — which means colds, caffeine, and chaos. Carly and CeCe catch up after a whirlwind few weeks to unpack two hot topics from listener DMs: what to do if your agent ghosts you, and what editors really mean when they say “sales aren’t good.” They also get into whether publishing is truly a “retail business,” how to handle AALA membership questions, and whether pitch contests are still worth it.

Get comfy and join them for some honest, funny, and unfiltered talk about the messy, mysterious world of publishing.

Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.

Find us on our socials:

Threads: https://www.threads.net/@the_shit_about_writing

https://www.threads.net/@biancamarais_author

https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent

Instagram: https://www.instagram.com/the_shit_about_writing/

https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/

Facebook: https://www.facebook.com/TSNOTYAW

Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com

Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting

To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

It’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.

For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-

up.html

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* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw
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In this episode of Books with Hooks, author Judith Jaeger puts her query letter for ‘The Family We Choose’ in the spotlight. Carly and CeCe dig into what makes a query stand out—clear plot points, layered characters, and that all-important balance between heart and momentum.They offer practical feedback on sharpening present-day stakes and tightening narrative structure, before turning to Judith’s opening pages. With plenty of praise for her writing voice, they also share tips to boost reader engagement and plot clarity—lessons any writer can apply to their own work.

Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.

Find us on our socials:

Threads: https://www.threads.net/@the_shit_about_writing

https://www.threads.net/@biancamarais_author

https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent

Instagram: https://www.instagram.com/the_shit_about_writing/

https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/

Facebook: https://www.facebook.com/TSNOTYAW

Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com

Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting

To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

It’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.

For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-

up.html

Sign up for CeCe’s Fall Course: 

Writing Tension Creating Tension, Conflict and Stakes in a Story

Our Sponsors:
* Check out Aeropress and use my code TSNOTYAW for a great deal: https://aeropress.com
* Check out Quince: https://quince.com/tsnotyaw
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* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw
* Check out Wayfair: https://wayfair.com


Advertising Inquiries: https://redcircle.com/brands

In this episode, Carly and CeCe spill all on their latest conference adventures, dive into the fast-changing world of digital-first publishing, and tackle the tricky art of managing client expectations. They get real about ethics in the industry, read some juicy listener DMs, and share why communication is everything in this competitive publishing game.

Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.

Find us on our socials:

Threads: https://www.threads.net/@the_shit_about_writing

https://www.threads.net/@biancamarais_author

https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent

Instagram: https://www.instagram.com/the_shit_about_writing/

https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/

Facebook: https://www.facebook.com/TSNOTYAW

Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com

Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting

To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

It’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.

For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-

up.html

Our Sponsors:
* Check out Aeropress and use my code TSNOTYAW for a great deal: https://aeropress.com
* Check out Quince: https://quince.com/tsnotyaw
* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw
* Check out Wayfair: https://wayfair.com


Advertising Inquiries: https://redcircle.com/brands

Today’s author interview episode features two interviews! The first is with Kirsten Miller, author of The Women of Wild Hill, and the second is with Marjan Kamali, the NYT bestselling author of The Lion Women of Tehran. 

First up, Bianca chats with Kirsten as they delve into how fury can fuel your writing, ensuring that you keep going when staring down the blank page becomes tough. They discuss the evolution of a novel, and how its structure changes as the author begins to understand their story better, as well as how prologues can serve as powerful tools to set the tone and context for the story. Kirsten shares insights on the intricate development of her characters, all while exploring the complexities of familial relationships and self-identity. 

Then, CeCe interviews Marjan about her writing journey, the evolution of her novels, and the importance of patience and inner freedom in the creative process. Marjan shares insights on the role of social media, the significance of building a supportive team, and her unique writing techniques, including her approach to point of view and character development. The discussion also touches on cultural beliefs, the concept of success, and Marjan's future projects, providing aspiring authors with valuable advice and inspiration.

Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.

Find us on our socials:

Threads: https://www.threads.net/@the_shit_about_writing

https://www.threads.net/@biancamarais_author

https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent

Instagram: https://www.instagram.com/the_shit_about_writing/

https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/

Facebook: https://www.facebook.com/TSNOTYAW

Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com

Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting

To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

It’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.

For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-

up.html

Sign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a Story

Our Sponsors:
* Check out Aeropress and use my code TSNOTYAW for a great deal: https://aeropress.com
* Check out Quince: https://quince.com/tsnotyaw
* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw
* Check out Wayfair: https://wayfair.com


Advertising Inquiries: https://redcircle.com/brands

They’re back! Carly and CeCe are talking about all things publishing — the chaos, the business, and the fun.

This week they dive into:

• When (and why) to hire a publicist
• What it really takes to make it as an agent
• How Ali Hazelwood & Adriana Herrera raised $1M on Kickstarter
•  Lauren Martin’s viral Porsche essay and women owning their power
•  Why publishing is gambling — and why that’s not news

Plus, the latest newsletter gems on character building, critique, and passion projects.

Mentioned: The Walrus, Words of Women, PRH Publicity Q&A, Kickstarter

Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.

Find us on our socials:

Threads: https://www.threads.net/@the_shit_about_writing

https://www.threads.net/@biancamarais_author

https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent

Instagram: https://www.instagram.com/the_shit_about_writing/

https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/

Facebook: https://www.facebook.com/TSNOTYAW

Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com

Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting

To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

It’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.

For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-

up.html

Sign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a Story

Our Sponsors:
* Check out Aeropress and use my code TSNOTYAW for a great deal: https://aeropress.com
* Check out Quince: https://quince.com/tsnotyaw
* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw
* Check out Wayfair: https://wayfair.com


Advertising Inquiries: https://redcircle.com/brands

In this episode of Books with Hooks, Carly and CeCe break down a speculative query that juggles multiple timelines and POVs. They explore the craft challenges of pitching complex narratives, from maintaining clarity to grounding readers in emotional depth. The discussion digs into how to use (or avoid) prologues, strategies for balancing ambition with accessibility, and why organization on the page—and in your query—is key to drawing agents in. With detailed feedback on both the query and opening pages, this episode offers practical insights to strengthen your own submissions.

Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.

Find us on our socials:

Threads: https://www.threads.net/@the_shit_about_writing

https://www.threads.net/@biancamarais_author

https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent

Instagram: https://www.instagram.com/the_shit_about_writing/

https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/

Facebook: https://www.facebook.com/TSNOTYAW

Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com

Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting

To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

Our Sponsors:
* Check out Aeropress and use my code TSNOTYAW for a great deal: https://aeropress.com
* Check out Quince: https://quince.com/tsnotyaw
* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw
* Check out Wayfair: https://wayfair.com


Advertising Inquiries: https://redcircle.com/brands

It’s bonus episode time!  We’re thrilled to welcome back Emilie Sommer for her popular comps segment. But first, Bianca sits down with bestselling author Hank Phillippi Ryan to talk about her latest thriller, ‘All This Could Be Yours’. They dive into the realities of book tours, the challenges writers face in the spotlight, and the layered psychology behind her characters. Hank also shares the inspiration driving her story, her creative process, and how she balances vulnerability with the high stakes of storytelling—all while staying deeply connected to her readers.

Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.

Find us on our socials:

Threads: https://www.threads.net/@the_shit_about_writing

https://www.threads.net/@biancamarais_author

https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent

Instagram: https://www.instagram.com/the_shit_about_writing/

https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/

Facebook: https://www.facebook.com/TSNOTYAW

Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com

Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting

To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

It’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.

For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-

up.html

Sign up for CeCe’s Fall Course: 

Writing Tension Creating Tension, Conflict and Stakes in a Story

Our Sponsors:
* Check out Aeropress and use my code TSNOTYAW for a great deal: https://aeropress.com
* Check out Quince: https://quince.com/tsnotyaw
* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw
* Check out Wayfair: https://wayfair.com


Advertising Inquiries: https://redcircle.com/brands

Bestselling author Bianca Marais sits down with New York Times bestselling author of multiple novels, Marissa Stapley (writing as Julia McKay) to unwrap the magic behind her latest novel, ‘Christmas at the Ranch.’ From swoony romance and second chances to the inspiration that fueled the story, Marissa pulls back the curtain on her writing process. They dive into everything from the real-life threads woven into her characters, to the challenges of switching genres, to why physicality and authenticity matter so much in romance. Expect insights on miscommunication (that classic romance trope), the power of secondary characters, and what it really takes to craft a story that keeps readers turning the pages. If you love behind-the-scenes looks at how compelling love stories are built, this conversation is for you.

Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.

Find us on our socials:

Threads: https://www.threads.net/@the_shit_about_writing

https://www.threads.net/@biancamarais_author

https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent

Instagram: https://www.instagram.com/the_shit_about_writing/

https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/

Facebook: https://www.facebook.com/TSNOTYAW

Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com

Bookshop.org affiliate

page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting

To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

It’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.

For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-

up.html

Sign up for CeCe’s Fall Course:  Writing Tension Creating Tension, Conflict and Stakes in a Story

Our Sponsors:
* Check out Aeropress and use my code TSNOTYAW for a great deal: https://aeropress.com
* Check out Quince: https://quince.com/tsnotyaw
* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw
* Check out Wayfair: https://wayfair.com


Advertising Inquiries: https://redcircle.com/brands

Fresh off the People of Publishing Conference in NYC, Carly and CeCe spill all the tea! From why newsletters are hotter than ever, to the high-stakes drama of book auctions, to the buzz around the creator economy—they’ve got stories, laughs, and insider tips you won’t want to miss. Networking, publishing, and plenty of laughs: this episode has it all.

Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.

Find us on our socials:

Threads: https://www.threads.net/@the_shit_about_writing

https://www.threads.net/@biancamarais_author

https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent

Instagram: https://www.instagram.com/the_shit_about_writing/

https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/

Facebook: https://www.facebook.com/TSNOTYAW

Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com

Bookshop.org affiliate

page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting

To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

It’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.

For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-

up.html

Sign up for CeCe’s Fall Course: 

Writing Tension Creating Tension, Conflict and Stakes in a Story

Our Sponsors:
* Check out Aeropress and use my code TSNOTYAW for a great deal: https://aeropress.com
* Check out Quince: https://quince.com/tsnotyaw
* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw
* Check out Wayfair: https://wayfair.com


Advertising Inquiries: https://redcircle.com/brands

In this episode of Books with Hooks, hosts Bianca, Carly and CeCe chat with Leslie, winner of our flash fiction contest, about her query letter for a YA dystopian novel. They explore the story’s themes, how to structure a compelling query, and why tension and stakes are key. Carly and CeCe weigh in with feedback on character depth, the virus’s role in the plot, and ensuring the protagonist drives the action. The conversation drives home the power of a strong Act One to lay the groundwork for the entire novel.

Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.

Find us on our socials:

Threads: https://www.threads.net/@the_shit_about_writing

https://www.threads.net/@biancamarais_author

https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent

Instagram: https://www.instagram.com/the_shit_about_writing/

https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/

Facebook: https://www.facebook.com/TSNOTYAW

Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com

Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting

To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

Our Sponsors:
* Check out Aeropress and use my code TSNOTYAW for a great deal: https://aeropress.com
* Check out Quince: https://quince.com/tsnotyaw
* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw
* Check out Wayfair: https://wayfair.com


Advertising Inquiries: https://redcircle.com/brands