Marketing for Designers with Masha Koyen

#19 Use your process to differentiate your interior design brand

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Now, back to the episode…


Did you know that some of the most successful interior design brands out there are known for their process. That means their process IS what sets them apart.

If you have a process that’s different, even if it’s a little different than a typical design process, then you too can set your business part based on your process. 

And you should! Why? Because when you differentiate your design brand based on a solid process, you flag credibility and expertise. You show up like a confident expert who can be trusted with significant expense like hiring an interior designer.

What you’ll learn on this episode:

  • Why you need to differentiate your interior design business in the first place (i.e. the benefits)
  • Other ways to differentiate as an interior designer (i.e. design aesthetic, picking a niche, technical expertise, etc)
  • How to differentiate your process
  • Documenting your design process and setting up systems
  • Promoting your process

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      Marketing for Designers with Masha KoyenBy Masha Koyen
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