Tired of competing on commission alone? In this episode, Sherri reveals why selling yourself FIRST is the secret to winning every listing appointment and buyer consultation. Most agents talk about the MLS, their marketing, and their experience—but so does everyone else. Sherri shares the exact framework she used to radically differentiate herself in the market, inspired by her parents' Cleveland printing company that dominated a field of 600 competitors. You'll discover how to create 5-8 exclusive differentiators that make you the ONLY logical choice for sellers and buyers in your market—from your Exclusive Home Buyer Program to your proven pricing and negotiation strategies.

In This Episode, You'll Learn:

• Why you need to sell yourself before you sell houses
• The Cleveland printing company story: How customer service reps created a competitive moat
• Price vs. value: Understanding what buyers and sellers really pay for
• The 5-8 differentiators framework: Building your unbeatable value proposition
• "I am invaluable": How to communicate your value with conviction

Stop competing on price and start winning on value. When you can clearly articulate why you're different—and better—than every other agent, you become the obvious choice.

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.