In this episode, Sherri sits down with long-time industry leader and former “nemesis” turned partner, Mike Incorvaia Sr. of the Incorvaia Team at eXp Realty. With over 35 years in insurance, more than two decades in real estate, and a major leadership tenure at Keller Williams, Mike brings unparalleled insight into team-building, brokerage models, wealth creation, and the evolving future of the real estate business. Sherri and Mike dive deep into what it actually takes to scale a mega team, the difference between profit share and revenue share, why eXp’s model has shifted the industry, how agents can build true long-term wealth, and the pivotal moments that helped the Incorvaia Team grow into one of the largest and most successful teams in Ohio. This episode is a must-listen for solo agents, team leaders, and anyone evaluating the future of their business.

Topics:

• Mike’s journey from 35 years in insurance to building a 50-agent mega team in Cleveland
• The early days of team growth, personal branding, and disrupting old-school industry norms
• What makes a team actually profitable today—and why size matters
• The true difference between profit share and revenue share
• Why eXp’s ICON program is a wealth-building game changer
• How collaboration and culture at eXp differ from traditional brokerage models
• Advice for agents and team leaders evaluating whether it’s time to make a move

Resources:

• eXp Realty ICON Agent Program
• eXp Revenue Share Model
• Brian Carruthers
• Tina Caul

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.

In this episode, Sherri Johnson sits down with Bru Krebs, a top-producing Atlanta agent with nearly 30 years in the business. Bru shares the systems and habits that keep him consistently successful—from leveraging video to grow his visibility, to using relationship marketing and disciplined time-blocking to stay top-of-mind with clients and agents. He breaks down how he grew his Instagram from 2,500 to nearly 25,000 followers, how he repurposes long-form YouTube videos into short-form reels using AI, and why evergreen content continues to generate organic leads. Bru also talks about his CRM cleanup process, personalized Send Out Cards strategy, and the importance of getting out and talking to people in today’s market.

Topics:

• How Bru creates consistent video content and repurposes it across platforms
• Overcoming fear of being on camera and why authenticity matters
• Building evergreen YouTube videos that generate long-term leads
• Using CRM systems and KVCore landing pages to capture and nurture prospects
• Relationship marketing through personalized Send Out Cards
• Hosting client events and creating memorable client touch points
• The importance of discipline, time-blocking, and daily systems for success

Resources:

• RPR Software for Market Updates
• KVCore
• Send Out Cards

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.

This episode wraps up The Value Advantage Series — a four-part collection of Sherri Johnson’s most impactful trainings, originally recorded in 2021 and repurposed for 2025. Over the past three episodes, we’ve explored:

• Episode 8: How to communicate your value so clearly clients can’t ignore you.
• Episode 9: How to turn conversations into closings using Sherri’s “Pain → Doubt → Value → Hired” framework.
• Episode 10: How to generate listings before they hit the market through microfarming.

In this final session, Sherri dives into the human side of value — how your body language, tone, and word choice impact every client interaction. With 93% of communication happening before you even say a word, how you show up physically and energetically can determine whether a lead becomes a loyal client. Learn how to read the room, build instant trust, and confidently engage even in those “weird” first moments at the door or during an open house.

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.

This is part three of The Value Advantage Series — a four-part collection of Sherri Johnson’s most impactful trainings, repurposed from 2021 and reframed for today’s real estate market. In this episode, Sherri breaks down one of her favorite prospecting systems: microfarming — a simple, high-value strategy that helps you build relationships, identify opportunities early, and generate listings before they appear in the MLS. This session is more relevant than ever in 2025’s fast-moving market. Sherri explains how to combine consistency, smart marketing, and strategic communication to position yourself as the go-to agent in your target neighborhoods — so you can create inventory instead of waiting for it.

Topics:

• Why microfarming works — and how to spot early listing opportunities before your competition.
• The exact messaging that gets homeowners to call you first.
• How to use postcards, letters, and QR codes effectively with a strong call to action.
• The “price equity” conversation that opens doors and creates listing appointments.
• How to reframe outreach as value instead of salesy follow-up.

Resources:

• Download the Playbook to learn more about microfarming

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.

This is part two of The Value Advantage Series — a four-part collection of Sherri Johnson’s most impactful trainings, repurposed from 2021 and reframed for today’s real estate market. In this episode, Sherri dives into what it means to add real value in your buyer and listing conversations — not just with features or facts, but through genuine problem-solving and confidence. As the market evolves with new commission rules and buyer exclusivity agreements, your ability to communicate your worth can make the difference between getting hired or getting ghosted. This training is more relevant than ever in 2025. Sherri shares proven scripts and mindset shifts that help you ask for the appointment, create urgency without pressure, and show clients why hiring you is in their best financial interest.

Topics:

• How to use “I can save you time and money” to instantly position yourself as a trusted advisor.
• The importance of creating doubt — and how to use it ethically to stand out from the competition.
• Scripts for asking for the appointment in the moment (and why waiting loses you business).
• How to turn C-buyers into A-buyers by staying consistent and nurturing relationships over time.
• What to say when a client cancels — and how to re-secure the appointment with confidence.

Resources:

• Get your listing appointment scripts!
• BombBomb video emailing 

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.

This episode kicks off The Value Advantage Series — a four-part collection of Sherri’s most impactful trainings all around the idea of value, repurposed from 2021 and reframed for today’s real estate market. In a time when commissions and buyer representation are changing fast, it’s more important than ever for agents and team leaders to know and communicate the value they bring. This first conversation (and the ones that are coming) remains one of Sherri’s most popular training sessions. In it, she shares what it truly means to add value — to your agents, your clients, and your company — so you can build loyalty, attract talent, and confidently earn your full commission in 2025’s market.

Topics:

• The difference between recognition and true value (and why agents crave both).
• How to identify and eliminate wasteful expenses to add instant ROI to your team.
• What it means to “build the middle” and increase your office’s production from the inside out.
• Why the best recruiting strategy is the same as a great listing appointment — it’s about solving problems and communicating your worth.
• How to lead with confidence and set the tone for your entire office culture.

Resources:

• Good to Great by Jim Collins

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.

In the newest episode of the show, Sherri sits down with Lynea Carver, Real Estate Broker and Business Coach from Tacoma, WA, to talk about the realities of burnout in real estate—and how to break free from it. After hitting her own breaking point, Lynea rebuilt her business around systems, leverage, and sustainability—tripling her profit in just 18 months. She now helps high-performing agents streamline their operations, attract ideal clients, and design businesses that serve their lives, not consume them. This conversation is a must-listen for any agent ready to stop grinding and start leading their business like a CEO.

Topics:

• The real reason so many agents burn out (and how to spot it early)
• What “crisis selling” looks like and how to escape it
• How to use systems and automation to scale your income while reclaiming your time
• The mindset shift from chasing transactions to curating your dream clients
• Why you must stop chasing shiny objects (including AI rabbit holes!) and start diagnosing the real problems in your business
• The role of community, coaching, and collaboration in building a lasting career

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.

What does it take to go from selling 50+ homes a year to landing $12M luxury listings—and building a nationwide organization in the process? In this episode, Sherri sits down with Windy Goss, the “Real Estate Boss,” to unpack her incredible journey from running her own brokerage in Las Vegas to creating a thriving team at eXp, building a 100+ agent network, and breaking into the luxury market with authenticity and grit. Whether you’re brand new, mid-career, or a seasoned agent, Windy’s story is proof that raising your average sale price—and your entire business—is possible when you commit, implement, and stay true to who you are.

Topics:

• Why Windy walked away from owning her own brokerage and moved her entire team to eXp in just 30 days
• The “Black Book” marketing strategy that opened the door to multimillion-dollar listings for Windy
• How Windy bombed her first five luxury appointments—and what she learned that helped her win a $12M listing (with a raise!)
• Why being authentic matters more than fitting into “country club culture” when it comes to luxury real estate
• Windy’s bold new chapter: going full-time RV with her husband, teaching and inspiring agents across the country.

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.

In this episode of The Sherri Johnson Show, Sherri is joined by longtime friend and industry leader Chris Schlenkerman, team leader of the Collaborative Home Sales Group in Cleveland, Ohio. Chris has built one of the top-performing real estate teams in the country with nearly 20 agents and a reputation for collaboration, retention, and consistent success. Whether you’re a new agent looking for traction or a seasoned pro ready to scale, Chris delivers actionable insights and strategies that will elevate your business.

Topics:

• The power of collaboration over ego and why Chris built a team brand without his own name and how that created lasting retention.
• Adapting to industry changes including the new buyer agency agreements and what they mean for professionalism, client transparency, and agent value.
• Chris’ unique “waves of release” listing strategy that creates urgency, maximizes exposure, and delivers top-dollar results for sellers.
• Why open houses as the ultimate lead source and how one serious open house visitor is worth 10 online leads.
• Advice for scaling from previewing homes to mastering your market knowledge, Chris shares the exact steps agents should take to grow from struggling to thriving.

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.

What if you could save hours a day on email, client communication, and transaction management — all while adding more value for your clients? In this episode of The Sherri Johnson Show, Sherri sits down with Nicholas Feagley, team leader with Howard Hanna in Harrisburg, Pennsylvania, who has closed nearly 400 transactions in just six years. Nick shares how he’s harnessing AI assistants, wearable tech like Ray-Ban Meta glasses, and next-level note-taking devices to completely transform his workflow.

Topics

• How Nick uses AI assistants (like Sintra) to manage emails, client replies, and even social media comments — saving him hours every day.
• Why tools like Ray-Ban Meta glasses and Claude note-taking devices give him a competitive edge with seamless photos, live translation, and flawless meeting notes.
• The game-changing $10/month app, Tracker RE, that acts as an AI transaction coordinator to simplify deadlines and client updates.
• Nick’s approach to AI-powered staging and design that helps buyers envision possibilities and removes objections.
• Why every agent — regardless of age or tech experience — should start experimenting with AI now to stay competitive.

Your next steps:

• Download the 7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.