Are you walking into listing appointments and losing to agents who shouldn't even be in the same room as you? The problem isn't your market knowledge — it's your value proposition. In this episode, Sherri Johnson breaks down exactly how to position yourself as the only logical choice for sellers and buyers, from your very first phone call to closing the listing appointment.

In this episode, you'll learn:

• Why "choosing your agent first, then setting the price" is the most powerful reframe you can use with sellers
• How to open your listing presentation in a way that immediately separates you from every other agent in the room
• The exact language to use on phone calls to get sellers curious — even when they weren't planning to move this year
• Why adding value before the appointment (weeks or even months out) builds the trust that converts
• How to ask the right qualifying questions that naturally lead clients deeper into your services
• Sherri's go-to closing technique for locking down the appointment time before they can say no

Your next steps:

• Download the  7-Day playbook here.
• Schedule your FREE discovery call.
• Connect with Sherri on Instagram: @_sherrijohnson

The Sherri Johnson Show is produced by Heart Centered Podcasting.