Beyond Private Practice

19. We All Need Identity Work With Erika Cruz


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If you are new around here, you might not know this about me, but it took me years before I finally made the decision to become a coach. Some people think that making the decision to start your coaching business is easy. No, it's not. It's more like a tug-war. You go back and forth, A LOT. But don't let that stop you. Instead, surround yourself with people who have a growth mindset, and similar goals and ambitions as you. People who can support you and remind you what a bad-ass Latina you are!

Speaking of bad-ass Latinas, today's podcast episode is a special one! I had the honor to be a guest on Erika Cruz's podcast Chingona Revolution. We talked about my journey of becoming a coach, making courageous decisions, and the importance of identity work in your entrepreneurship journey. We dropped so many gems, so naturally, I had to share the episode with all my listeners too. Lista? Let's tune in!

More about Erika Cruz:

Erika Cruz is a Coach, Speaker, and Founder of Courage Driven Latina. She helps her community align with their purpose, lead with courage, and find fulfillment. After eight years in the tech industry, Erika created a business by following her passion. As the proud daughter of Mexican Immigrants, Erika is aware of the lack of available resources growing up. She is on a mission to connect others with the tools and resources to be the best they can be. Erika has been featured in the NY Times, CNN, LA Times and she is just getting started.

In this episode, we chat about:

  • How my childhood experiences shaped me into the coach that I am today
  • My transition from a therapist to a coach
  • Why did only a few people know about my first investment
  • Becoming a full-time coach and my family's reaction
  • How Erika and I met
  • Why is identity work important
  • The most courageous things that I've done in the last 12 months

Connect with Liz:

  • Come say hi on Instagram @lifewithhliz
  • Follow me on TikTok @lifewithhliz
  • Join the waitlist for my signature program Aligned Coaching
  • Apply for 1:1: private coaching

Connect with Erika Cruz:

  • Listen to Erika's podcast Chingona Revolution
  • Visit her website theerikacruz.com
  • If you're interested in working with Erika, she has 1:1 coaching spots open
...more
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Beyond Private PracticeBy Liz Fernandez, Business Coach for Therapists

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