How do you get people to start caring about things in the workplace that they aren't excited about or bought into? Whether it be a bad manager, a un-collaborative team member or an organization that only cares about the money - how does one go about changing behavior? In this episode I talk about the WIFM question, and how that alone can change and shift people's way of operating. When they know what truly benefits and boomerangs back to them, they might be more incentivized to change.