Jay Buys the co-founder of B-corp design agency Visceral joins as a guest for the new 2 for 2 Whole Whale interview format. 

We trade 2 ideas with each guest that also comes with 2 social impact/b corp/nonprofit ideas. We thrash on the idea, 'why would this fail', 'why would it succeed', the difficulty of execution. Not being precious with the idea, knowing that others may take it and run. 

We then score the idea based on Impact, financial viability and scalability. The loser donates to the winner's charity of choice.