Alexander Lavrov, PhD is the founder at Next.space. For 20 years he has been bringing new innovative technologies to the cultural industry for solving challenges and creating new experiences. His portfolio in the cultural field includes more than 300 projects around the world for high caliber clients including: Hermitage, Museum of George Washington, National monuments foundation, Discovery Science Channel, National Geographic, State Museum of Fine Arts, Darwin Museum and many others.

Alexander is a member at AVICOM, board member of Digital transformation council at ICOM, member of American museum alliance, ex-president (now advisor) at VRARA (global virtual and augmented association), member of ACM Siggraph and IEEE computer graphics group.

He has one of the largest expertises in the world in digital museums field:

The world first portal in 2008 (Vizerra) with 20+ UNESCO cultural heritage sites which were reconstructed in interactive 3D including Angkor Wat, Machu Picchu, Red Square, Taj Mahal, Prague, Vatican, San Marco square in Venice and other locations;

More than 20 international awards for digital museum projects including Heritage in Motion, The best in heritage, The MUSE award by AAM, F@IMP by AVICOM, Unity Awards and etc;

Smart Museum the world first museum planner in virtual reality;

More than 2 millions users of Next.space museum products in 130 countries;

Augmented reality guides for more than 100 museums;

The world largest museum quest "Life code" for Darwin museum in partnership with Microsoft.