Sean Frank, CEO of Ridge, bootstrapped the brand past $100M. Moreover, Ridge has redefined the everyday-carry category. The company has scaled globally without VC dollars, built LTV around products that last a lifetime, and made content the backbone of its growth engine. In this conversation, Sean breaks down the real playbook behind Ridge’s rise — from international expansion and localized fulfillment to creator-led marketing, AI adoption, podcasting, and what he sees coming next for modern day eCommerce.

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