We continue the hustle episode in an exhilarating part 2! I take you even further behind the scenes of the Learn Lettering 2.0 launch.

While I’m still not sharing exact revenue numbers yet (that’s coming in a future exhaustive case study), I do share my marketing techniques, and my crazy idea of giving away the $99 Starter Class for free, how it’s resulting in a video hosting bill in the thousands of dollars, and why I think it will be worth it.

I talk about the importance of honesty in marketing and how I’m trying something new and taking a leap. I’m sharing everything as I go so you can learn from it.