If you're a cleaning business owner or blue-collar service pro trying to stand out online, this episode is for you.

James sits down with Jeremiah Dalesio, founder of INCITE Productions, to break down how content marketing actually works in B2B and how blue-collar and “non-sexy” industries can create authentic, consistent content that actually drives trust, revenue, and brand awareness.

He shares the real reason most marketing fails, how to build content that fits your brand, and the lessons from youth sports that translate into stronger teams, better leadership, and long-term growth.

They dive deep into:

• Why most companies are just blending ingredients instead of plating the full meal
• How to create content that actually lands with your clients
• Why consistency and clarity win in content 
• The biggest mistake blue-collar companies make with social media
• What it really means to be authentic in your branding

Plus — special shoutout to Jay, who’s now leading podcast production for The Profitable Cleaner. If you’ve noticed our content leveling up… now you know why.

Whether you're spending hours in Canva, burning out trying to go viral, or stuck wondering why your content gets no engagement — this one gives you the roadmap.

🎯 In This Episode You’ll Learn:

• ✅ How to create brand content that actually drives new contracts
• ✅ How to simplify your content and amplify your impact
• ✅Why most companies get video content wrong (and how to fix it)
• ✅ What makes a “non-sexy” brand connect with real buyers
• ✅The content strategy every facility service provider should be using in 2025
• ✅How to stand out in a crowded market using consistency and clarity
• ✅The mindset shift that unlocks better marketing results with less effort
• ✅ How Jay helped grow 8-figure companies through storytelling

🔗 Connect with Jeremiah Dalesio: 

• Website: https://www.weincite.com/ 
• LinkedIn: https://www.linkedin.com/in/jeremiah-dalesio-8ab5b15/

💼 Brought to You By Our Partners:

• ✅ uSource: All-in-one hub for the facility maintenance industry  – Start Free Trial 
• ✅ Campos Law: Legal partner for cleaning companies – Book a Call 
• ✅ Team Engine: Hire, communicate, and manage your workforce – Learn More 
• ✅ Swept: Janitorial software that scales with you – Check it Out
  
  

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