The Profitable Cleaner

In this game-changing episode of The Profitable Cleaner Podcast, we’re diving deep into the transformative power of Artificial Intelligence (AI) in business with two industry leaders: Chris Luna, owner of EBCD Marketing and Sunuv Solar, and Ruben Alvarez, founder of The Marketing Hunters and author of Brand Sharks.

Whether you're a cleaning business owner looking to modernize your operations, a marketer aiming to sharpen your strategies, or an entrepreneur ready to embrace the future of AI-driven branding, this episode is packed with actionable insights. 

From leveraging AI for lead generation and automating client interactions to creating authentic branding that resonates in a crowded market, we cover it all.

💡 Key Takeaways:

• The potential of AI to revolutionize the cleaning and facility maintenance industries.
• Strategic branding insights to stand out in a crowded market.
• Practical ways to balance technological innovation with human connection.
• How embracing vulnerability can lead to stronger client relationships and business growth.

🎧 Don’t miss this powerful conversation that blends innovation, branding expertise, and personal growth.

📚 Episode Breakdown:

(00:00) Marketing, AI, and Automation Discussion

(08:26) Future of AI and Human Interaction

(13:14) Sustainable Practices in Business

(22:28) Navigating Ego and Branding Strategies

(26:53) Balancing Vulnerability and Brand Evolution

(36:31) Embracing Vulnerability and Growth Strategies

📞 Connect and Learn More about our guests

• Ruben Alvarez - Founder of The Marketing Hunters and author of Brand Sharks, Ruben specializes in branding strategies that create a competitive edge.
  • Instagram: https://www.instagram.com/iamrubenalvarez/ 

• Chris Luna - Owner of EBCD Marketing and Sunuv Solar, Chris is a sales and automation expert passionate about helping businesses evolve with innovative tools and strategies.
  • Instragram: @Chrislunaevolves 
  • For consultations: https://link.apisystem.tech/widget/form/NKeWkymYxid4jV9NNVjg

🌐Connect with us:

• Official Website: https://profitablecleaner.com
• Instagram: @profitablecleaner
• LinkedIn: The Profitable Cleaner
• Facebook: The Profitable Cleaner

🙌🏼 Join Our Community:

• Private Facebook Group: Join The Profitable Cleaner Facebook Group
• Profit Advisory Board: Gain exclusive access to training and resources

🧠Discover Our Sponsors:

We’re proud to partner with trusted brands that provide essential services to facility maintenance companies like yours. Check out our sponsors for valuable tools and resources to support your business:

• Usource – Streamline your vendor management.
• Cinch Janitorial Software – Innovative solutions for cleaning businesses.
• Cleaning Prophets – Elevate your cleaning business with expert guidance.

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In this episode of The Profitable Cleaner Podcast, we are having a heart to heart conversation with our well known co-host, friend, and business partner, Angel Sandoval. Angel recently made the life-changing decision to leave his successful roles as a podcast host and sales trainer to pursue a spiritual calling. His journey to the priesthood has been a profound experience of self-discovery, faith, and letting go of worldly attachments.

Join us as Angel shares the steps he’s taken to redefine his identity. We dive deep into how faith and purpose shape our sense of self and explore practical exercises for finding what truly matters. This episode will resonate with anyone who has felt the pull to move beyond conventional success and find meaning in something greater.

As we say goodbye to Angel for 2025, we send him all our love and appreciation for the many years we've shared together!

💡 Key Takeaways:

• Redefining Success and Purpose: Discover how Angel redefined success by letting go of traditional achievements in favor of spiritual fulfillment.
• Practical Exercises for Self-Reflection: Engage in reflection techniques designed to help you uncover your own values and find meaning in daily life.
• Balancing Spiritual and Entrepreneurial Mindsets: A candid look at the unique challenges and insights that arise from merging faith with business goals.
• Power of Community and Friendship: Explore how a strong support system and unwavering friendships can provide strength during major life changes.

This episode isn’t just about Angel’s journey; it’s a thought-provoking conversation for anyone interested in aligning their life with deeper values. 

🎧 Tune in to be inspired to explore your own definition of purpose and success.

📚 Episode Breakdown:

(00:00) Personal Transformation and Faith Journey

(07:30) Discovery of True Identity Through Faith

(19:27) Embracing a Vow of Poverty

(31:36) Unwavering Friendship and Spiritual Vocation

(38:16) Empowering Message of Transformation

🌐 Connect with us:

• Official Website: https://profitablecleaner.com
• Instagram: @profitablecleaner
• LinkedIn: The Profitable Cleaner
• Facebook: The Profitable Cleaner

🙌🏼 Join Our Community:

• Private Facebook Group: Join The Profitable Cleaner Facebook Group
• Profit Advisory Board: Gain exclusive access to training and resources

🧠Discover Our Sponsors:

We’re proud to partner with trusted brands that provide essential services to facility maintenance companies like yours. Check out our sponsors for valuable tools and resources to support your business:

• Usource – Streamline your vendor management.
• CleanCinch – Innovative solutions for cleaning businesses.
• Cleaning Prophets – Elevate your cleaning business with expert guidance.

🎙️ About The Profitable Cleaner Podcast:

The Profitable Cleaner Podcast is your go-to resource for empowering CEOs in the Cleaning and Facility Maintenance Industry. We bring you captivating interviews, expert insights, an

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In this episode of The Profitable Cleaner Podcast, we bring you exclusive insights from top facility managers on what it takes to win and maintain big contracts in the cleaning industry. Recorded live at the Cleaning Prophets 3.0 event, this special Insight Panel features industry leaders Matt McMullen, Alicia Harper, Marcelo Assaba, and Karen Macwaters. These experts dive deep into vendor management, sustainability, and technology—key topics that every cleaning business owner needs to understand to scale effectively.

💡 Key Takeaways:

• Vendor Selection Criteria: What facility managers look for when choosing a cleaning vendor.
• Building Strong Relationships: How to foster trust and deliver beyond expectations.
• Sustainability in Facility Maintenance: The challenges and rewards of implementing eco-friendly practices.
• Technology in Cleaning: How integrated systems are transforming the industry and improving communication.
• Employee Engagement and Effective Communication: Leveraging tools like Asana to streamline operations and enhance service quality.

Whether you're looking to scale your cleaning business or improve existing client relationships, this episode provides actionable strategies from the people who know the industry best—facility managers.

🎧 Tune in now to learn how you can take your cleaning business to the next level!

📚 Episode Breakdown:

(00:00) Insight Panel

(09:17) Vendor Selection Criteria and Expectations

(21:18) Sustainability Practices in Building Maintenance

(32:19) Building Vendor-Client Relationships

(38:20) Effective Communication and Employee Engagement

(45:18) Improving Cleaning Services With Technology

📞 Connect and Learn More about Matt, Marcelo, Alicia & Karen 

• Matt LinkedIn 
• Marcelo LinkedIn 
• Alicia LinkedIn 
• Karen LinkedIn 

🌐Connect with us:

• Official Website: https://profitablecleaner.com
• Instagram: @profitablecleaner
• LinkedIn: The Profitable Cleaner
• Facebook: The Profitable Cleaner

🙌🏼 Join Our Community:

• Private Facebook Group: Join The Profitable Cleaner Facebook Group
• Profit Advisory Board: Gain exclusive access to training and resources

🧠Discover Our Sponsors:

We’re proud to partner with trusted brands that provide essential services to facility maintenance companies like yours. Check out our sponsors for valuable tools and resources to support your business:

• Usource – Streamline your vendor management.
• CleanCinch – Innovative solutions for cleaning businesses.
• Cleaning Prophets – Elevate your cleaning business with expert guidance.

Text Our Community JOIN today

Support the show

Selling his Harley was just the beginning for Joseph Siebrasse, who turned a personal passion into a thriving business. Join us as JJ shares how he built a successful business from the ground up, using his commitment to excellence and unique services to stand out in a competitive industry. His story isn't just about business success; it's about a personal transformation through faith and a mission to spread positivity. Learn how JJ uses social media and how his dedication to exceeding customer expectations has fueled his growth.

Don't miss this inspiring episode filled with lessons on faith, perseverance, and the profound impact of personal growth.

For more inspiring interviews and tips on how to grow your cleaning business or succeed in facility maintenance, make sure to subscribe and hit the notification bell for new episodes of The Profitable Cleaner Podcast!

🤔 Why Watch This Episode?

• Learn specialized skills and customer-focused strategies to stand out in a competitive market.
• Discover positive behaviors and stories that highlight the importance of proportional responses and safety.
• Explore breaking habits and shifting mindsets, offering strategies for cleaning professionals to foster desired behaviors and drive growth.
• Learn about resilience and faith, motivating cleaning professionals to persist through challenges.
• The episode emphasizes community support and faith, teaching the importance of strong relationships and guidance during tough times for holistic growth in the cleaning industry.

📚 Episode Breakdown:

(00:00) Success in Dog Training and Faith

(12:52) One Platform, Break Habits, Moral Compass

(21:32) Dog Training and Changing Mindset

(33:54) Trusting God's Plan in Crisis

(47:23) Finding God's Guidance in Church Selection

(54:15) Navigating Challenges With Faith and Brotherhood

📞 Connect and Learn More:
Learn about Proven Dog Training here  

• Web: https://www.provendogtraining.com/meet-our-staff/ 

🔗 Connect with us:

Official Website: https://profitablecleaner.com/
Instagram: https://www.instagram.com/profitablecleaner/
LinkedIn: https://www.linkedin.com/company/profitablecleaner/
Facebook: https://www.facebook.com/theprofitablecleaner

➡️ Join our Facebook Group here: https://www.facebook.com/groups/profitablecleaner

Discover essential tools, services, and resources for your Facility Maintenance Company by checking out our sponsors:

➡️ https://usource.com/
➡️ https://cleancinch.com/
➡️ https://www.cleaningprophets.com/

Text Our Community JOIN today

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What if the key to a thriving business lies not only in understanding finances but also in the power of personal touch and faith? Meet Adam Barger, a veteran of the cleaning industry with an incredible 32-year journey. Adam shares how a broken-down car in Texas was the beginning of a fulfilling career in the cleaning industry, and ultimately, cleaning business consulting. His passion for mentoring young cleaning business owners and sharing his hard-earned wisdom underscores the profound impact of experience and guidance in creating a legacy.

Join us as we highlight the transformative power of collaboration and faith in achieving success, proving that no one truly achieves greatness alone.

For more inspiring interviews and tips on how to grow your cleaning business or succeed in facility maintenance, make sure to subscribe and hit the notification bell for new episodes of The Profitable Cleaner Podcast!

🤔 Why Watch This Episode?

• Discover how to leave a lasting impression in your cleaning business by crafting a unique "signature" that keeps clients coming back.
• Learn how innovation and technology can be leveraged to set your cleaning services apart, helping you build strong client relationships. 
• Learn essential strategies that drive business growth and financial stability for your cleaning company. 
• Explore the impact of mentorship, shared knowledge and networks that offer both support and honest feedback.

📚 Episode Breakdown:

(00:00) - Consulting and Business Growth Insights

(13:54) - Personalized Signature in Business Management

(22:10) - Effective Business Growth Strategies

(36:04) - Strategic Vendor Relationships for Business

(47:02) - Faith and Business Collaboration

(55:56) - Success Through Collaboration in Business

📞 Connect and Learn More:
Stay connected with Adam Barger here 

• LinkedIn: www.linkedin.com/in/adambarger
• Email: [email protected] 

🔗 Connect with us:

Official Website: https://profitablecleaner.com/
Instagram: https://www.instagram.com/profitablecleaner/
LinkedIn: https://www.linkedin.com/company/profitablecleaner/
Facebook: https://www.facebook.com/theprofitablecleaner

➡️ Join our Facebook Group here: https://www.facebook.com/groups/profitablecleaner

Discover essential tools, services, and resources for your Facility Maintenance Company by checking out our sponsors:

➡️ https://usource.com/
➡️ https://cleancinch.com/
➡️ https://www.cleaningprophets.com/

Text Our Community JOIN today

Support the show

In this episode of The Profitable Cleaner Podcast, we chat with Brittney Hall from Apex as she reveals her strategies for balancing family life, youth sports, and running a successful business alongside her husband, Ryan. After moving from Oregon to Texas, Brittney and Ryan embraced the intense youth sports culture while managing a thriving business. Discover how they harmonize a busy household and work life, offering valuable insights for entrepreneurs balancing similar commitments.

For more inspiring interviews and tips on how to grow your cleaning business or succeed in facility maintenance, make sure to subscribe and hit the notification bell for new episodes of The Profitable Cleaner Podcast!

🤔 Why Watch This Episode?

• Discover how Brittney Hall balances family life and running a business while managing youth sports schedules.
• Learn about the power of mentorship and the importance of core values in business.
• Get practical strategies, including using Google Calendar for effective time management and communication.
• Explore how Brittney and Ryan leverage the DISC personality framework to enhance their collaboration.
• Be inspired by Brittney's empowering message of self-belief and pursuing personal growth through authentic connections.

📞 Connect and Learn More:
Stay connected with Brittney Hall here 

• Facebook: https://www.facebook.com/brittneyjhall
• Instagram: @thebrittneyhall

🔗 Connect with us:

• Official Website: https://profitablecleaner.com/
• Instagram: https://www.instagram.com/profitablecleaner/
• LinkedIn: https://www.linkedin.com/company/profitablecleaner/
• Facebook: https://www.facebook.com/theprofitablecleaner

➡️ Join our Facebook Group here: https://www.facebook.com/groups/profitablecleaner

Discover essential tools, services, and resources for your Facility Maintenance Company by checking out our sponsors:

➡️ https://usource.com/
➡️ https://cleancinch.com/
➡️ https://www.cleaningprophets.com/

Text Our Community JOIN today

Support the show

What happens when faith and modern business practices intersect? Join us as we explore this fascinating journey with our guest, Taylor, whose career spans roles as a TV host, producer, ministry leader, and public relations consultant.

Taylor's experiences highlight the profound impact of living a faith-driven life. Her journey reminds us of the power of service and the importance of nurturing both spirit and body. Prepare to be moved by Taylor's story and encouraged to embark on your own journey of faith and service.

🤔 Why Watch This Episode?

• Discover Taylor's transformative path from working in diverse industries to leading Christian ministries, and how her faith has shaped her career and personal life.
• Gain insights into the life-changing impact of forgiveness and reconciliation within family dynamics, as shared through Taylor's personal stories.
• Learn about Taylor's initiatives like "The Focus" show and "Workable Faith," which promote the integration of spirituality and ethical practices in the business world.
• Explore Taylor's faith-driven morning rituals that set the tone for a successful and balanced day, blending spiritual and physical well-being.
• Be inspired by Taylor's missionary work in Brazil and her emphasis on community service as a means to connect with God and others.

📞 Connect and Learn More:
Stay connected with Tatiana Chamorro here 

• LinkedIn: linkedin.com/in/taylorlcole
• Instagram: TravelwithTLC 
• Website: https://tvwithtlc.com/ 

Boost your productivity and mental clarity with Magic Mind (the mental performance shots). 

You can get 20% off here https://www.magicmind.com/taylorlc and stack another discount with code TAYLORLC20 at checkout.

👉 Subscribe for More: Like, comment, and hit the bell icon to stay updated on our latest episodes. Don’t miss out on industry-leading discussions!

🔗 Connect with us:

Official Website: https://profitablecleaner.com/
Instagram: https://www.instagram.com/profitablecleaner/
LinkedIn: https://www.linkedin.com/company/profitablecleaner/
Facebook: https://www.facebook.com/theprofitablecleaner

➡️ Join our Facebook Group here: https://www.facebook.com/groups/profitablecleaner

Discover essential tools, services, and resources for your Facility Maintenance Company by checking out our sponsors:

➡️ https://usource.com/
➡️ https://cleancinch.com/
➡️ https://www.cleaningprophets.com/

Text Our Community JOIN today

Support the show

Tatiana Chamorro, a powerhouse entrepreneur from Nicaragua, shares the inspiring journey that took her from moving to Texas in 2014 to becoming a successful business owner and community leader. Her story is filled with incredible milestones, including becoming a mother at 20, graduating college debt-free, and earning a master's degree. Tatiana discusses the challenges she faced due to her citizenship status and how her determination and grit helped her overcome these obstacles, all while staying deeply connected to her roots.

Tatiana’s story is a testament to the importance of starting small and working hard to build a successful future. This episode is packed with valuable lessons and inspiration for anyone looking to achieve their dreams and make a difference.


🤔 Why Watch This Episode?

• Discover how Tatiana went from a young mother in Nicaragua to a successful Texas entrepreneur, overcoming challenges like citizenship and financial hurdles.
• Learn financial strategies, such as real estate investments and credit systems, that Tatiana and her husband used to build their American dream.
• Understand the essence of entrepreneurial identity and the difference between business ownership and true entrepreneurship, highlighted by Tatiana’s innovative approaches.
• Be inspired by Tatiana’s dedication to empowering women and her philanthropic efforts, including a scholarship for international students.
• Explore effective marketing strategies and business expansion tips, featuring tools like Moz for SEO and the journey of launching Toucan Cocktails.

📚 Episode Breakdown:

0:00:00 - Accomplishment and Drive
0:09:35 - Immigrant Entrepreneurship and Financial Strategy
0:14:32 - Entrepreneurial Identity and Scholarship Creation
0:25:35 - Entrepreneurial Marketing Analysis and Strategy
0:36:47 - Marketing Strategy and Business Expansion
0:48:22 - Modern Philanthropy and Goal Persistence


📞 Connect and Learn More:

Stay connected with Tatiana Chamorro here:

• https://www.instagram.com/tatianachamorro/ 
• https://www.facebook.com/Tatianachamorro12 
• https://www.facebook.com/toucancocktails/

Get to know Toucan Cocktails here: www.toucancocktails.com


👉 Subscribe for More: Like, comment, and hit the bell icon to stay updated on our latest episodes. Don’t miss out on industry-leading discussions!


🔗 Connect with us:

Official Website: https://profitablecleaner.com/
Instagram: https://www.instagram.com/profitablecleaner/
LinkedIn: https://www.linkedin.com/company/profitablecleaner/
Facebook: https://www.facebook.com/theprofitablecleaner

➡️ Join our Facebook Group here: https://www.facebook.com/groups/profitablecleaner

Discover essential tools, services, and resources for your Facility Maintenance Company by checking out our sponsors:

➡️ https://usource.com/
➡️ https://cleancinch.com/
➡️ https://www.cleaningprophets.com/

Text Our Community JOIN today

Support the show

In this episode of The Profitable Cleaner, we dive deep into hiring for a healthy work culture in your cleaning business. Special guest Libby Delucien shares insights on aligning new hires with core values, fostering transparency, and creating a supportive work environment. We also discuss leadership challenges, lessons from extreme activities, and how personal growth can impact your business success. Packed with actionable tips, this episode is a must-listen for cleaning business owners looking to build strong, resilient teams.

🤔 Why Watch This Episode?

• Discover how some extreme activities can teach vital lessons about focus, determination, and emotional resilience in entrepreneurship.
• Gain practical insights on fostering open communication and handling feedback constructively to build a strong, honest work environment.
• Understand the importance of hiring based on core values, especially in the post-COVID era, and learn the three T's approach—tolerate, train, and terminate—to manage your team effectively.
• Get actionable tips for balancing personal relationships with a hectic entrepreneurial schedule, including morning dates and family quarterly planning.
• Explore how lifestyle changes like cutting out sugar and adopting a healthier diet can lead to significant improvements in personal well-being and business success.

📚 Episode Breakdown:

(00:00) Overcoming Challenges in Business

(06:42) Cultivating a Strong Company Culture

(13:15) Modern Hiring

(22:51) Effective Training and Support in Business

(30:49) Personal Growth and Transformation

(39:38) Maintaining Work-Life Balance and Productivity

(47:21) Parenting and Business Success

(59:11) Family Quarterly Planning and Life Lessons

(01:03:59) Learning From Others

📞 Connect and Learn More:
Stay connected with Libby Delucien here - https://www.linkedin.com/in/libbydelucien/

👉 Subscribe for More: Like, comment, and hit the bell icon to stay updated on our latest episodes. Don’t miss out on industry-leading discussions!

📅 Upcoming Event:

Don't miss the Cleaning Prophets Takeover Edition in Denver, Colorado from September 24 to 26. Use code CEO30 for a 30% discount. Head over to event.cleaningprophets.com for all the details.

🔗 Connect with us:

Official Website: https://profitablecleaner.com/
Instagram: https://www.instagram.com/profitablecleaner/
LinkedIn: https://www.linkedin.com/company/profitablecleaner/
Facebook: https://www.facebook.com/theprofitablecleaner

➡️ Join our Facebook Group here: https://www.facebook.com/groups/profitablecleaner

Discover essential tools, services, and resources for your Facility Maintenance Company by checking out our sponsors:

➡️ https://usource.com/
➡️ https://cleancinch.com/
➡️ https://www.cleaningprophets.com/

Text Our Community JOIN today

Support the show

How can you balance internal staff with subcontracted work to boost profits?  🤔

This week, Raquel returns to share her journey from a franchise model to building her own subcontracting business. She offers tips on maintaining a 35% profit margin, managing communication, legal compliance, and empowering subcontractors. Learn how to create ethical, long-term relationships that lead to mutual growth, and don’t miss her advice on recruitment and business registration. 

Don't miss out on her invaluable advice, and be sure to connect with her on social media and at Mujeres Empresarias en Limpieza this October. 

🤔 Why Watch This Episode?

• Gain insights on transitioning from a franchise model to establishing your own company through subcontracting. 
• Learn the critical aspects of managing subcontractors in compliance with labor laws. Raquel provides detailed guidelines on ensuring your business operations remain legal and the potential pitfalls to avoid.
• Discover strategies for creating and maintaining successful subcontractor partnerships. Raquel shares tips on setting clear expectations, respecting business operations, and ensuring timely payments.
• Understand the importance of educating and supporting your team for mutual growth. 
• Learn how to uphold integrity in business relationships and avoid common pitfalls that can jeopardize long-term opportunities.

📚 Episode Breakdown:

(00:00) Subcontracting and Contractor Margins

(11:44) Subcontracting and Compliance Guidelines

(21:49) Building Successful Contractor Relationships

(35:37) Empowering Subcontractors Through Education

(47:11) Business Ethics and Professionalism in Subcontracting

(51:39) Long-Term Contractor Relationships

📞 Connect and Learn More:
Stay connected with Raquel and attend Mujeres Empresarias en Limpieza this October  here - https://www.linkedin.com/in/taylorsymmank/

👉 Subscribe for More: Like, comment, and hit the bell icon to stay updated on our latest episodes. Don’t miss out on industry-leading discussions!

📅 Upcoming Event:

Don't miss the Cleaning Prophets Takeover Edition in Denver, Colorado from September 24 to 26. Use code CEO30 for a 30% discount. Head over to event.cleaningprophets.com for all the details.

🔗 Connect with us:

Official Website: https://profitablecleaner.com/
Instagram: https://www.instagram.com/profitablecleaner/
LinkedIn: https://www.linkedin.com/company/profitablecleaner/
Facebook: https://www.facebook.com/theprofitablecleaner

➡️ Join our Facebook Group here: https://www.facebook.com/groups/profitablecleaner

Discover essential tools, services, and resources for your Facility Maintenance Company by checking out our sponsors:

➡️ https://usource.com/
➡️ https://cleancinch.com/
➡️ https://www.cleaningprophets.com/

Text Our Community JOIN today

Support the show