50% of consumers have shared that the pandemic made them reconsider their life’s purpose. Let that sink in.

As a society, we value purpose-driven ideas - and brands - more than any other time in recent memory.

In this episode, I chatted with Jay Baer, founder of Convince & Convert. As a leading customer service expert and 6-time author, Jay talks about the evolution of companies taking a stand on issues over the last few decades.

We also discuss expectations in customer service and how businesses can improve upon those experiences, the impact of negative reviews on customer retention, and why leveraging your personal brand for professional networking is a good thing.

Join us as we dive into the pool of ratings, referrals, and reviews.

Check out these resources we mentioned during the podcast:

- jaybaer.com 

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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